Social Media and Marketing Manager

Overview
Join our dynamic team as a Social Media and Marketing Manager, where your creativity and strategic mindset will drive brand awareness and engagement across digital platforms. This role offers an exciting opportunity to craft compelling content, manage social media campaigns, and elevate our online presence through innovative marketing strategies. You will be the driving force behind building meaningful relationships with our audience, analyzing digital trends, and ensuring our brand stands out in a competitive landscape. If you thrive in a fast-paced environment and are passionate about digital marketing, this position is perfect for you!

Duties

• Develop and execute comprehensive social media strategies to increase brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Creative Suite (Photoshop, Illustrator) and Canva.
• Manage social media advertising campaigns on platforms like Facebook Ads and Google Ads to maximize reach and ROI.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and inform future strategies.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure consistent branding and messaging across all channels.
• Oversee public relations initiatives by managing media contacts, drafting press releases, and coordinating outreach efforts to enhance brand reputation.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing tools is a plus.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms.
• Excellent written communication skills with an eye for proofreading and content creation that resonates with diverse audiences.
• Strong relationship management skills to engage influencers, partners, media outlets, and community members effectively.
• Ability to analyze data trends from social listening tools and web analytics to optimize marketing efforts continuously. Embark on this vibrant journey where your innovative ideas will shape our brand’s digital voice! We are committed to fostering a collaborative environment that empowers you to grow professionally while making a tangible impact through creative marketing initiatives.

Pay: $15.00 per hour

Work Location: Hybrid remote in Winston-Salem, NC 27105