Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator supports the execution of marketing campaigns across digital, social, email, and web channels. This role plays a critical part in campaign coordination, creative briefing, email deployment, website merchandising support, product naming assistance, and product logistics for influencers and internal content creation. The ideal candidate is highly organized, detail-oriented, and eager to grow within a fast-paced marketing team.

Key Responsibilities

Paid and Organic Social Media Support

Develop and schedule Ad sets & Ads for Paid Social Campaigns

Upload creative & validate for use in Paid Social Campaigns

Coordinate product orders for influencer partnerships

Maintain organized records of seeded products and campaign usage

Assist in gathering assets for photography/videography shoots

Generate and catalog UTM links

Merchandising & Website Support

Partner with the website team to provide product selections and merchandising direction

Ensure campaign messaging aligns across email and website placements

Coordinate updates to landing pages, banners, and promotional product groupings

Conduct a detailed review to ensure all product content on the website is properly uploaded and accurate

Campaign and Event Support

Draft briefs for promotions including paid ads, emails, web banners, social assets

Confirm campaign and photo/video shoot briefs are submitted and ensure creative team has resources to complete briefs

Order products for campaign support and sampling

Contribute to the planning, logistics, and communications for company events

Education/Experience Requirements

BA degree in English, Marketing, Communications, Journalism, or a related field

1–2 years of experience in campaign coordination, digital content management (social, email, and web), or organizing cross-functional marketing projects for a consumer or digital-first brand

Special Qualifications or Skills

Excellent writing, editing, and proofreading skills with the ability to create clear creative briefs and campaign documentation

Collaborative and responsive communicator

Strong attention to detail when reviewing marketing assets, product information, and website content

Comfortable working cross-functionally with various internal stakeholders and external partners

Detail-oriented and organized with strong time management skills; Ability to manage multiple campaigns and deadlines simultaneously

Demonstrates initiative and solutions-oriented mindset with the ability to stay composed and adapt shifting priorities in a fast-paced environment

Familiarity with project management tools (e.g., Asana, Trello), social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn), and CMS platforms (e.g., Shopify, WordPress) a plus