Social Media & Email Marketing Manager (Bilingual: English + Chinese)

Location: New York, NY (Hybrid – in-store + remote)

About the Role

We’re looking for a highly creative and execution-focused Social Media & Email Marketing Manager to own and scale our digital presence across all major platforms. This role blends content creation, performance thinking, and brand storytelling, with a strong emphasis on luxury positioning.

This is a hybrid role with both digital and in-person responsibilities. You’ll occasionally support in-store events, content capture, and brand activations during weekdays or weekends.

Key Responsibilities

Social Media Management

• Own and manage all social platforms: TikTok, Instagram, Facebook (Meta), Pinterest, YouTube, and RedNote (Xiaohongshu)
• Plan and execute a consistent social content calendar aligned with campaigns, launches, and retail moments
• Create, brief, and/or produce high-quality, video-first content
• Stay ahead of trends and adapt content quickly, especially on TikTok and RedNote
• Manage posting, comments, DMs, and community engagement
• Collaborate with influencers and creators to drive awareness and content volume

Email Marketing (Klaviyo)

• Own email execution through Klaviyo
• Write compelling, on-brand email campaigns and flows
• Build and optimize flows: welcome series, abandoned cart, post-purchase, etc.
• Personalize messaging to improve conversion
• Continuously test and optimize subject lines, creatives, and messaging

Events & In-Store Support

• Support store events, activations, and content capture at the flagship location
• Assist with planning and executing brand events (setup, coverage, coordination)
• Capture real-time content during events for social distribution
• Occasionally available during evenings or weekends for key activations

Growth & Performance

• Identify high-performing content
• Support product launches and retail-driven campaigns

Qualifications

• 3+ years experience in social media and email marketing (DTC or luxury preferred)
• Strong copywriting skills with a clear, elevated brand voice
• Hands-on experience with Klaviyo or other email platform
• Deep understanding of TikTok, Instagram, and emerging platforms
• Experience managing or growing a presence on RedNote (Xiaohongshu)
• Bilingual in English and Chinese (written and spoken)
• Strong aesthetic sense aligned with luxury branding
• Comfortable in a fast-paced, startup environment

What We’re Looking For

• Someone who understands both brand storytelling and performance marketing
• A self-starter who can own execution end-to-end
• Fast-moving, trend-aware, and highly adaptable
• Strong communicator who can translate product into lifestyle and emotion

Bonus

• Influencer marketing and creator partnership experience
• Experience in fragrance, beauty, wellness, or luxury brands
• Experience launching or scaling brands on RedNote
• Familiarity with Shopify and eCommerce analytics

How to Apply

Please include:

• Links to social accounts you’ve managed
• Examples of email campaigns (Klaviyo preferred)
• Any RedNote/Xiaohongshu or influencer campaign work

This is a high-impact role with direct ownership of how the brand shows up across channels and in real life. If you’re excited about building a luxury brand across digital and physical experiences, we’d love to hear from you.

Pay: $50,000.00 - $65,000.00 per year

Work Location: In person