Social Media Manager

WHO WE ARE:

Built for parents. Powered by purpose.

Unaltered Athletics is a dietary supplement company and free mobile fitness app built specifically for parents between the ages of 30 and 50.

We create clinically-effective supplements and a suite of in-app tools so that parents have everything they need to build lasting, healthy habits.

But we’re more than a product company. We’re a movement.

“Your children are watching. Not your words - your actions. The way you move, the choices you make, the version of yourself you decide to become. At UNALTERED, we build clinically-effective supplements and a fitness app for the parent who understands what’s really at stake. Because when you transform your health, you don’t just change your life - you change theirs.”

We’re growing fast, and we’re looking for a Social Media Manager who believes in what we’re building - someone who can own our digital presence, build an engaged audience, and drive real business results.

This is a high-ownership role, not an executor role. You will be responsible for developing and implementing a social media and community-building strategy that grows our audience, deepens brand loyalty, and generates leads for the business. We’re not handing you a playbook - we want you to write it.

You’ll work directly with the founder, have genuine creative authority, and see the direct impact of your decisions on revenue and community growth. If you thrive in fast-moving, mission-driven environments and you’re energized by building something from scratch - this role is for you.

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WHAT YOU’LL DO:

Strategy & Planning

• Develop a comprehensive social media strategy aligned with our brand mission and business growth goals
• Identify the right platforms, content formats, and posting cadences for our target audience
• Define a community-building approach that turns followers into an engaged, loyal audience
• Establish a lead generation framework that moves social audiences toward becoming customers
• Present your strategic recommendations to leadership and adapt based on performance data

Content Creation & Publishing

• Build and manage a content calendar that keeps the brand consistently visible and on-message
• Create and produce original content - including short-form video, graphics, and written copy - that resonates with our audience
• Maintain a brand voice that is authentic, empowering, and consistent across all channels
• Identify content opportunities and trending formats that are relevant to our niche

Community Management & Growth

• Build, manage, and grow an engaged online community around the Unaltered Athletics brand
• Respond to comments, messages, and community interactions in a timely and brand-aligned manner
• Develop programming, campaigns, and initiatives that deepen community engagement and retention
• Identify and cultivate relationships with potential brand advocates and partners

Lead Generation & Conversion

• Design and execute social strategies that drive measurable lead generation for the business
• Grow our app download base and email subscriber list through organic and paid social efforts
• Collaborate with the CMO on paid social campaigns - contributing to creative strategy and asset production
• Report on the relationship between social activity and downstream business outcomes

Analytics & Reporting

• Define the KPIs that matter most for our goals and build a reporting rhythm around them
• Deliver regular performance reports with clear insights, honest assessment, and recommended next steps
• Test, learn, and iterate - bringing a data-informed mindset to every creative decision

Influencer & Partnership Coordination

• Identify and evaluate potential influencer and brand partnership opportunities relevant to our audience
• Manage outreach, agreements, and content coordination for influencer and UGC campaigns
• Track and report on partnership performance

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WHAT WE’RE LOOKING FOR

Required Qualifications

• 2+ years of hands-on experience managing social media for a brand, agency, or as an independent content creator
• Demonstrated ability to grow an audience and drive measurable engagement - please be prepared to share examples
• Proficiency in short-form video production: filming, editing, and publishing
• Strong copywriting skills across caption writing, hooks, and calls-to-action
• Experience building or managing an online community
• Comfortable working with social media analytics tools to measure and interpret performance
• Strategic thinker who can develop a plan, not just execute one
• Self-starter who takes ownership and brings ideas to the table without being asked
• Ability to commute to Lake Mary, FL for bi-weekly in-office performance recap meetings.

Preferred (Bonus Points)

• Personal connection to health, fitness, or wellness - especially as a parent or caregiver
• Experience in the health & wellness, supplements, or consumer packaged goods space
• Familiarity with paid social advertising and boosting organic content
• Experience with email marketing platforms and understanding of list-building strategies
• Graphic design skills or experience with design tools for social content creation

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CULTURE FIT:

You'll thrive here if you:

Genuinely care about helping moms feel strong, confident, and in control of their health.

Think like a strategist and execute like a creator - you do both well.

Are energized by building something new rather than maintaining something established.

Take creative ownership seriously and back your decisions with clear reasoning.

Are as comfortable on camera as you are behind it.

See community not as a vanity metric, but as a core business asset.

Are honest about what’s working and unafraid to change course when it isn’t

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HOW TO APPLY:

Send us:

• Your resume (PDF preferred)
• A link to one social media account or brand you’ve managed - show us what you’ve built
• 3 content samples: one short-form video, one caption you’re proud of, and one example of a community post or engagement initiative
• A written response (one page max) to this question: Based on what you know about Unaltered Athletics, what social media and community-building strategy would you recommend, and why? Include which platforms you’d prioritize, what kind of content you’d lead with, and how you’d approach converting followers into leads.
• A brief note (3-5 sentences) answering: Why Unaltered Athletics? What about our mission resonates with you personally?
• Optional but appreciated: A short video (60-90 seconds) introducing yourself, shot in whatever style feels natural to you

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Flexible schedule
• Health insurance

Application Question(s):

• If you were hired tomorrow, how would you approach building a social media strategy for a brand with no existing following? Describe your first steps. (3-5 sentences)
• Our audience is mainly moms aged 30-50 navigating weight loss while managing busy family lives. Which social media platform(s) would you prioritize to reach them, and why? (2-4 sentences)
• What specifically draws you to Unaltered Athletics over other social media roles you could pursue? (2-3 sentences)

Experience:

• Social media marketing: 3 years (Preferred)
• Content creation: 3 years (Preferred)

Work Location: Hybrid remote in Longwood, FL 32779