Content & Social Media Intern (NYC)

Content & Social Media Intern | NYC (Hybrid)

Want to work directly with the founder of a scaling 7-figure influencer-led beauty brand and grow its social presence in the US? With many new product lines emerging in 2026, we are looking for a hungry, growth-driven intern based in NYC to drive brand awareness through content marketing. 

About the company

Glowie by Her

offers premium, salon-grade beauty essentials designed for modern women who want luxury results, without the lengthy salon visits. 

Our goal is to become a global influencer led beauty brand (think Summer Fridays, Gisou, Rhode etc) with a wide range of product lines making millions of women's beauty routines easier.

You will be working closely with the founder and a team of offshore marketing specialists to translate your creative ideas into a real business context. 

This is a paid, 3-month internship with the

intention to convert to a full-time role

for the right person. We're not looking for someone to make coffee — we're looking for a future core team member of a global 9 figure brand. 

What You'll Do

Content Creation:

• End-to-end content creation and production - concept, shoot, and edit compelling short-form video content (Reels, TikToks, Stories) that aligns with current trends and our brand voice including planning shoot locations, scripting, sourcing props/talent.
• Stay ahead of digital trends, platform updates, and emerging formats to keep our content fresh and relevant.
• Research and ideate high converting ads we can create in both photo and video format
• Strategise and plan our social media + content strategy to build community and drive engagement

Marketing Strategy & Coordination:

• Collaboratively work together with the team to provide approvals, feedback, and adjustments to content sent in for our daily IG stories, emails, feed graphics, and feed plans from our marketing assistant + designers.
• Strategise our influencer outreach program so that we can receive the type of content that we want for our socials + ads
• Plan out strategic promotions and campaigns for our marketing calendar and communicate these ideas with the team to implement on the website/socials
• Brand partnerships: Reach out and coordinate brand partnerships such as giveaways, gift with purchases, or other brand collaborations (Aim for 1 per month)
• Video editing: Edit content from shoots and our creators to use for socials + ads
• Emails: Work together with our graphic designer + marketing assistant to implement high converting email campaigns.
• Assist with shoots: Moodboard, plan and coordinate shoots and help with the shooting on-site

About you:

• You have hands-on experience creating content for TikTok and/or Instagram — you know what performs and why
• Not camera-shy (on or behind camera)
• A proactive curious mindset - you donʼt wait to take action only once told
• Highly organised, reliable, and proactive — you don't wait to be told what to do
• Excellent written communication and caption-writing skills
• Comfortable using AI tools to move faster and smarter
• Based in New York City (hybrid)

Benefits & Compensation:

• Paid internship

($18-22/hr) with a clear path to a full-time offer

• Direct mentorship from the founder (

150K+ following across platforms & over 100M views generated herself

)

• Flexible hybrid working environment
• Hands-on experience across

content, influencer marketing, and growth strategy

• Strong career growth opportunities as the brand scales
• Real ownership and responsibility from week one
• Strong career growth opportunities at a scaling a DTC beauty brand
• Product gifting

You’ll be joining at a stage where your ideas can directly shape the brand’s growth in the US.

For high performers, there is significant opportunity to grow into

a senior marketing or growth role with equity as the company scales toward becoming a global beauty brand.

To apply please email careers@glowiebyher.com and include:

• Links to your TikTok and/or Instagram
• Examples of content (social, ads, emails) you’ve created or campaigns you’ve worked on.