Social Media and Marketing Manager

<Job Overview>
Are you passionate about creating compelling content and engaging audiences across digital platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this dynamic role, you will develop and execute strategic marketing campaigns, craft captivating content, and leverage data-driven insights to boost brand awareness. Your creativity and analytical skills will drive impactful social media initiatives that resonate with diverse audiences, foster community engagement, and elevate our digital footprint. Join us to shape vibrant online narratives that inspire action and build lasting relationships!

<Responsibilities>

• Develop comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media scheduling and publishing through platforms like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; use these insights to refine marketing tactics.
• Implement targeted advertising campaigns on Facebook Advertising and other digital channels to reach specific demographics effectively.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; optimize strategies based on data insights.
• Foster strong relationships with influencers, media outlets, and community partners through effective public relations efforts.
• Oversee branding initiatives across all digital touchpoints while maintaining a cohesive brand voice.
• Coordinate with cross-functional teams to support e-commerce initiatives through engaging content creation and promotional activities.
• Proofread all marketing materials for accuracy, clarity, and consistency before publication; ensure adherence to brand standards.

<Skills>

• Proven expertise in social media management with a strong understanding of platform algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Knowledge of SEO principles, keyword research techniques, and web analytics for optimizing digital content.
• Skilled in video editing for creating engaging multimedia content that captures audience attention.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills to collaborate with influencers, media outlets, and internal teams seamlessly.
• Familiarity with social media advertising platforms including Facebook Ads Manager for targeted campaigns.
• Excellent proofreading skills ensuring all content is polished, accurate, and aligned with branding guidelines.
• Understanding of branding strategies combined with experience in public relations to enhance brand presence online. Join us as a Social Media and Marketing Manager to craft vibrant stories that connect brands with audiences worldwide! Your creativity will fuel innovative campaigns that inspire engagement while your analytical mindset ensures continuous growth. Be part of a forward-thinking team dedicated to making a lasting impact through compelling digital marketing!

Pay: From $1,000.00 per month

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Atlanta, GA 30318