Marketing Strategist, Advocacy &Civic Engagement

The Moment

The current political landscape demands a rapid scaling of Jewish civic engagement at every level of city and state government, intensifying the need for coordinated action to ensure Jewish communal priorities are being met across New York.

To meet this moment, UJA-Federation of New York is launching a series of new organizational initiatives designed to mobilize our community quickly and effectively. This requires marketing that’s timely, compelling, and strategic—able to cut through the noise, support fast-moving advocacy efforts, and inspire broad communal engagement. Strong, responsive marketing is essential to activating our community and bridging differences.

About this opportunity

UJA is looking for a Marketing & Communications Strategist, Advocacy and Civic Engagement to play a key role in shaping and executing marketing communications that inspire civic participation, showcase UJA’s impact across the community, and advance UJA’s mission. This is a multifaceted role that blends strategic communications, project management, and compelling storytelling during a moment of heightened engagement and urgency.

The ideal candidate brings experience in political campaigns or similarly fast-paced, mission-driven environments and is an exceptional communicator—both written and verbal. They’re an imaginative, solutions-oriented thinker who thrives in a collaborative environment and balances big-picture strategy with meticulous execution. In this role, they will mobilize donors, community partners, and Jewish New Yorkers to deepen engagement and drive action.

RESPONSIBILITIES

Content Creation & Writing

• Develop and support marketing efforts for civic engagement and government relations initiatives
• Work with internal and external partners on influencer strategy to advance civic engagement work
• Turn complex program and policy information into tight messaging that’s easy to understand and motivate people to get involved
• Adapt messaging and tone to support different goals, including advocacy efforts, community mobilization, and engagement initiatives
• Work closely with the Director, Brand & Marketing to ensure all content reflects UJA’s voice, values, and priorities
• Use AI tools (such as ChatGPT) to support research, brainstorming, and drafting while maintaining quality and accuracy
• Use UJA’s photo library and visual assets to support consistent, compelling storytelling

Team Collaboration, Project Management and Execution

• Serve as lead strategic marketing partner to colleagues across government and external relations work and other internal stakeholders
• Build positive, collaborative working relationships across teams
• Communicate clearly and proactively throughout projects, helping keep work moving smoothly and on track
• Manage marketing projects from start to finish, coordinating timelines, deliverables, and next steps
• Work with colleagues across Government Relations, Community Mobilization, and other teams to execute campaigns
• Create and track project plans and timelines to ensure deadlines are met
• Use Workfront and other project management tools to organize work and coordinate with internal design, web, and email teams

QUALIFICATIONS

• One-two years of political campaign experience or similar
• Exceptional written and verbal communication skills with a keen sense of brand voice
• Knowledge of Jewish communal landscape across NY
• Knowledge of influencer space as it relates to political and civic engagement
• Strategic thinker who can move fluidly between big-picture vision and tactical execution
• Agile, swift, and unflappable team player with strong work ethic, who’s resourceful, self-directed, and comfortable managing up, down, and across teams
• Strong, visual thinker who can tell stories through both words and images
• Bachelor’s degree or equivalent experience in marketing, writing, communications, or account/project management
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Highly organized and detail-oriented, with strong problem-solving and prioritization skills. (left brain + right brain)
• Strong interest in advocacy/civic engagement, Jewish communal life, programs, and initiatives preferred
• Collaborative team player with excellent interpersonal skills and a positive, can-do attitude
• Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite, Canva, and other creative tools a plus

Reporting Structure:

Reports to: Director, Brand and Marketing

Salary Range:

$50 per hour; working 10-15 hours per week.