Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, develop strategic campaigns, and engage with our community in meaningful ways. The ideal candidate will be passionate about social media trends, possess a keen eye for design, and demonstrate a strong understanding of digital marketing tools. Join us to drive brand awareness, foster relationships, and contribute to our dynamic marketing team!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media calendars, scheduling posts using tools like Hootsuite or Buffer to ensure consistent online presence.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities.
• Optimize content for SEO by conducting keyword research and integrating relevant hashtags and keywords into posts.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign success and inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media engagement.
• Maintain brand consistency across all digital channels while managing relationships with influencers, partners, and community members.
• Stay updated on emerging social media trends, tools, and best practices to keep our marketing efforts innovative.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design purposes.
• Strong knowledge of social media management tools including Hootsuite, Buffer, or similar platforms.
• Skilled in content creation, video editing, photography, and proofreading to produce high-quality materials.
• Familiarity with SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce strategies.
• Excellent relationship management skills with the ability to engage diverse audiences effectively.
• Understanding of branding principles and public relations strategies to enhance overall brand perception.
• Ability to analyze data from various sources to optimize campaigns continuously.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! This paid position offers a vibrant environment dedicated to innovation, collaboration, and professional development—helping you make a real impact while advancing your career in digital marketing!

Pay: $16.00 - $20.00 per hour

Benefits:

• Employee discount
• Professional development assistance
• Referral program

Work Location: In person