E-commerce Product Marketing Manager

E-commerce Product Marketing Manager

Full-Time | On-Site | Los Angeles, CA

Salary: $70,000–$90,000

About NuWatt Lighting
NuWatt Lighting is a growing LED lighting manufacturer focused on high-quality, energy-efficient lighting solutions for residential, commercial, and industrial applications. Our innovative approach and commitment to excellence drive us to deliver exceptional lighting solutions to our clients worldwide Requirements.

Role Overview

We’re seeking a results-driven E-commerce Product Marketing Manager to own and drive digital performance across our website and key marketing channels. This role is highly execution-focused, with end-to-end ownership of product pages, paid media, email marketing, and conversion strategy. You will be responsible for aligning messaging, creative, and performance to drive measurable revenue growth.

Key Responsibilities

• Own and optimize product detail pages (Shopify & marketplaces), including product copy, structure, and overall conversion performance
• Translate technical product specifications into clear, compelling customer-facing messaging
• Lead paid media strategy across Google, Meta, and Bing, including campaign execution, creative direction, testing, and ongoing optimization
• Manage end-to-end email marketing (Klaviyo), including campaign development, automated flows, segmentation, A/B testing, and performance tracking
• Collaborate closely with design, SEO, and product teams to develop high-performing campaigns and content
• Provide direction and feedback on creative assets (images, video, ad creatives) to ensure alignment with brand messaging and conversion goals
• Drive SEO alignment by partnering on keyword strategy and ensuring effective on-page execution across product and category pages
• Manage influencer marketing initiatives, including UGC and micro-influencer partnerships
• Coordinate and execute the marketing content calendar, ensuring alignment with campaigns, social media, promotions, and brand messaging
• Own website UX/UI optimization, partnering with cross-functional teams to improve the customer journey and conversion rates
• Analyze performance data across channels and continuously increase key metrics including ROAS, CPA, conversion rate, and revenue

QualificationsRequired:

• 5+ years of experience in e-commerce, product marketing, or conversion-focused marketing
• 4+ years managing Google Ads and Meta Ads campaigns
• 4+ years of experience in email marketing
• 4+ years of experience in SEO tactics and fundamentals to increase overall traffic to the website and marketplace product listings
• 3+ years of experience in influencer marketing using micro influencers for UGC content
• Proven experience collaborating with design teams to develop marketing creatives (image and video)
• Strong analytical mindset with the ability to translate data into actionable insights
• Ability to take ownership, make decisions, and execute efficiently in a fast-paced environment

Preferred:

• Experience with Amazon listings and A+ content
• Experience in marketing technical or specification-heavy products
• Experience leading paid ad creative strategy
• Background or familiarity with the lighting industry

What Success Looks Like

• Improved website conversion rates and overall user experience
• Strong paid media performance (ROAS, CPA, and scalable growth)
• Strong organic growth and performance
• Creating a large asset library of marketing videos - from standard product videos to UGC content
• Measurable revenue growth across channels
• Efficient execution and continuous optimization of campaigns and content
• Creating conversion focused action items based on account performance and metrics

Equal Opportunity Employer:

• NuWatt Lighting celebrates diversity and is committed to creating an inclusive environment. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, or veteran status.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Application Question(s):

• What is the largest monthly marketing budget you have directly managed, and how did you allocate it across channels?
• Which marketing channels have you owned end-to-end (paid media, email, social)?
• Which e-commerce platforms have you worked with ( Shopify, Amazon)? Briefly describe your involvement
• Do you have hands-on experience with email marketing platforms like Klaviyo? If so, what did you manage?
• Have you marketed technical or specification-heavy products? If yes, briefly describe the type of products.

Ability to Commute:

• Los Angeles, CA 90040 (Required)

Work Location: In person