Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to foster brand loyalty and drive business growth. Your energetic approach and creative flair will help us connect authentically with our audience while leveraging data-driven insights to optimize performance. This is an exciting opportunity for a passionate marketing professional eager to make a measurable impact in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and resonate with target audiences.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Utilize social media management tools like Hootsuite or Buffer to schedule posts, analyze performance metrics, and streamline workflow.
• Implement targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to reach specific demographics and optimize ROI.
• Conduct keyword research and apply SEO best practices to enhance content discoverability across digital channels.
• Collaborate with public relations teams to coordinate outreach efforts, press releases, and community engagement initiatives that support overall branding goals.
• Analyze web analytics through Google Analytics and web analytics tools to assess campaign effectiveness and inform future strategies.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Maintain consistent branding across all channels while managing relationships with influencers, partners, and media outlets for expanded reach.

Experience

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Hands-on experience with social listening tools, social media management applications (Hootsuite, Buffer), and advertising platforms such as Facebook Ads Manager.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing skills for multimedia content creation.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms.
• Excellent communication skills with the ability to proofread content meticulously while maintaining a lively tone that engages diverse audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Knowledge of public relations strategies and relationship management practices to foster positive brand perception.

Pay: From $25.00 per hour

Work Location: In person