Marketing Manager

Company Description

Complete Playground is the ultimate destination for inclusive family fun in the heart of New York City. As the largest indoor playground in Manhattan, our facility is a vibrant urban oasis featuring wall climbing, slides, interactive play zones, and a specialized fidget wall. We provide a safe, inclusive environment for kids of all neurodiverse backgrounds, including a top-notch sensory space designed to help children relax and recharge.

Role Description

We are seeking a strategic and data-driven Marketing Manager to lead our brand growth and community presence. In this role, you will be responsible for turning our 40,000-square-foot playground into the premier household name for NYC families. You will craft high-level strategies, manage a small team, and use performance analytics to drive results.

The ideal candidate has a background in the kids or retail space and can balance brand building with the tactical execution of digital, traditional, and partnership-based marketing.

Key Responsibilities

 Marketing Strategy: Develop and implement a comprehensive marketing calendar designed to increase foot traffic, party bookings, and brand awareness.

 Partnerships & Sponsorships: Identify, secure, and maintain relationships with corporate sponsors and marketing partners to enhance revenue and awareness.

 Team Leadership: Manage and mentor a small team, ensuring all content and campaigns are executed on time and align with brand standards.

 Analytics & KPIs: Track and report on Key Performance Indicators (KPIs). Utilize data to optimize ad spend,, and conversion metrics.

 Social & Influencer Marketing: Oversee social media channels and lead an influencer outreach program to engage NYC’s top family and lifestyle creators.

 Newsletters & CRM: Manage the email marketing strategy, including the design and distribution of weekly newsletters to drive repeat visits.

 Pricing & Promotion: Collaborate with leadership on pricing strategies and promotional offers to maximize revenue during peak and off-peak hours.

 Traditional Marketing: Oversee local outreach efforts, including physical signage, community flyering, and local business cross-promotions.

Requirements

 Experience: 3+ years of marketing experience, specifically within the kids’ entertainment, toy, or retail sectors.

 Strategic Mindset: Proven ability to create marketing plans from the ground up and manage a budget effectively.

 Partnership Skills: Experience identifying and maintaining professional relationships with sponsors and external partners.

 Digital Proficiency: Strong understanding of social media algorithms, influencer landscapes, and email marketing platforms.

 Analytical Skills: Proficient in using data and Google Analytics to measure campaign success and ROI.

 Leadership: Experience managing or leading at least two direct reports or interns.

 Communication: Strong professional writing skills for newsletters and marketing collateral.

 Adaptability: Comfortable working on-site in a high-energy environment to capture content and understand customer needs.

 Passion for Kids: A genuine love for the world of play and creating memorable experiences for children and families.

 Communication: Exceptional verbal and written communication skills.

Salary - 65K/year