Content & Marketing Coordinator

Xi'an Famous Foods is a well-known and respected restaurant group based in NYC serving specialty Chinese cuisine in a fast-casual format.

This is a fully in-person role, as our company has no remote or hybrid positions.

We’re looking for a Content & Marketing Coordinator to support both the creation and execution of marketing across digital and in-store channels. This is a highly hands-on role for someone who iscomfortable both creating content (photo/video/social), and executing real-world marketing (printing, preparing, and distributing materials to stores).
You’ll spend time in our stores capturing real moments—not sitting behind a desk all day.

RESPONSIBILITIES:

Content Creation

• Shoot and edit photo/video content (primarily short-form: Instagram, TikTok)
• Produce visuals for: social media, in-store screens / displays, marketing campaigns
• Capture food, team, and in-store experience

Social Media Support

• Assist with posting and scheduling content
• Write captions and help manage engagement (comments, DMs)
• Track basic performance metrics

In-Store Marketing Execution

• Prepare print-ready files for menus, posters, and signage
• Coordinate printing of materials (menus, flyers, decals, etc.)
• Package and send materials to store locations
• Help ensure stores receive and use correct, up-to-date assets

Influencer & Creator Support

• Assist with outreach to creators and influencers
• Help coordinate in-store visits and content shoots
• Support relationship management

General Responsibilities

• Organize and maintain content and brand files
• Assist other departments on general tasks as necessary
• Assist other departments and managers on general tasks as necessary

REQUIREMENTS:

Minimum Requirements

• Authorized to work in the U.S
• Able to speak English. Chinese (Mandarin) strongly preferred
• 1–3 years working experience in content creation, marketing, or social media
• Bachelor’s degree in Design, Marketing, Communications, Media, or related field preferred but not required. Relevant experience, portfolio, or demonstrated content creation ability can substitute for formal education
• Able to work a regular schedule of Monday-Friday 9am-5pm, with open flexibility to work on all other days if necessary for business needs on occasion
• Able to communicate clearly and concisely
• Able to take initiative when working, identifying issues and finding solutions, and does not require specific directions to solve problems at hand
• Able to work well under pressure and multitask
• Able to work fast/expeditiously
• Able and willing to assist with all aspects of the business operations as necessary

Skills

• Ability to shoot and edit short-form video (Reels/TikTok)
• Good visual instincts (especially food and lifestyle)
• Familiar with tools like CapCut, Adobe Premiere, or similar
• Basic design skills (Canva, Figma, or equivalent)
• Organized and detail-oriented (especially for managing files and print materials)

Working Style

• Hands-on and execution-focused
• Comfortable working on-site in restaurants
• Reliable, proactive, and able to follow through on logistics
• Willing to take on a mix of creative and operational tasks

Nice to Have

• Experience working in restaurants, food brands, or retail environments
• Experience preparing files for print (menus, signage, etc.)
• Familiarity with print vendors or production workflows
• Personal content portfolio or social media presence

BENEFITS:

• Paid time off (on top of standard paid sick leave)
• Paid major holidays
• Affordable and comprehensive health/dental/vision/pet insurance
• 401K plan
• Option to redeem a free shift meal, while on duty, at any operating company restaurant location. Additional 25% discount at all brick-and-mortar company restaurant locations

Job Types: Full-time, Contract

Pay: $68,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Our company is a restaurant business, and we highly value cohesiveness between all staff, such as between office staff and front-line staff. As such, all new office staff are expected to go through training as cashiers/cooks in our stores during their first weeks. Once this initial training period is over (although rare for this position), office employees are still expected to help with restaurant operations if necessary, such as in our stores and production facilities. Is this acceptable to you?

Experience:

• instructional design: 1 year (Required)
• video editing: 1 year (Preferred)

Language:

• Chinese (Mandarin) (Preferred)
• Chinese (Cantonese) (Preferred)

Ability to Commute:

• New York, NY 10018 (Required)

Ability to Relocate:

• New York, NY 10018: Relocate before starting work (Required)

Work Location: In person