Social Media and Marketing Manager

Job Overview
Are you passionate about creating vibrant digital experiences and driving brand growth through innovative social media strategies? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our online presence, craft compelling content, and build meaningful relationships with our audience. In this role, you will harness the power of digital marketing tools and creative design to elevate our brand across multiple platforms, engaging customers and expanding our reach. If you thrive in a fast-paced environment and love turning ideas into captivating campaigns, this is your chance to make a significant impact!

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities to inform marketing tactics.
• Manage social media advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, track KPIs, and generate actionable reports for continuous improvement.
• Coordinate public relations efforts by building relationships with media outlets, influencers, and community partners to enhance brand reputation.
• Oversee scheduling and management of social media content using applications like Hootsuite or Buffer for consistent posting and engagement.
• Conduct keyword research to enhance SEO strategies that improve organic search visibility across digital channels.
• Collaborate with cross-functional teams on branding initiatives, product launches, e-commerce promotions, and special campaigns.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand voice before publication.
• Stay updated on the latest trends in digital marketing, social media management, video editing, and graphic design to keep our strategies fresh and effective.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), video editing software, and graphic design principles.
• Hands-on experience with social listening tools, Hootsuite or Buffer applications for scheduling posts effectively.
• Strong understanding of SEO best practices, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms.
• Knowledge of Facebook Advertising platform along with experience managing paid campaigns for targeted outreach.
• Excellent written communication skills with an eye for proofreading detail; ability to craft engaging content tailored for diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail under tight deadlines.
• Strong relationship management skills for collaborating with media partners, influencers, vendors, and internal teams.
• A passion for branding innovation combined with a proactive approach to learning emerging digital trends. Join us as we harness creativity and data-driven insights to shape memorable brand stories! This paid position offers an exciting opportunity for talented individuals eager to lead impactful social media initiatives while growing their expertise in digital marketing strategies worldwide.

Job Type: Full-time

Pay: $4,500.00 - $7,000.00 per month

Work Location: In person