Marketing & Production Director – Flippin’ Live

Overview:

Flippin’ Live is a fast-growing, community-driven media company built on authentic storytelling, real-world experiences, and high-energy connection.

Led by Anthony & Jenn Picarello, Flippin’ Live is a mobile, on-the-road show that brings together local businesses, entrepreneurs, and everyday people through engaging, real-life content. We are looking for a Marketing & Production Director to take ownership of the vision, strategy, and execution of Flippin’ Live as it scales into a multi-platform media brand.

This is a high-impact leadership role working directly with the Hosts and Founders to build something special.

What You’ll Own: Strategy & Vision

• Drive the overall content and growth strategy for Flippin’ Live
• Build a scalable media roadmap across Instagram, YouTube, TikTok, and beyond
• Define content pillars, weekly segments, and storytelling themes

Production Planning

• Plan and schedule weekly locations, business features, and story arcs
• Coordinate on-the-road execution across New England (and future expansion markets)
• Develop repeatable, sponsor-friendly segments

Growth & Metrics

• Own platform performance (views, engagement, follower growth, conversions)
• Analyze what works and pivot quickly to winning content
• Build systems for consistent, measurable growth

Sponsorship & Monetization

• Develop sponsorship packages and integrations
• Work with Bath Flip & Roof Flip as founding sponsors
• Create scalable opportunities for future brand partnerships

Team Leadership

• Lead and manage video producers, influencers, and content creators
• Establish production standards, workflows, and brand consistency

Who You Are:

• Obsessed with media, storytelling, and growth
• Strategic thinker who can also execute in the field
• Deep understanding of social media algorithms and trends
• Comfortable in a fast-moving, founder-led environment
• Highly organized with strong creative instincts

The Reality of the Role:

This is not a 9–5 job.

• Nights and weekends are often where the best content happens
• You are always thinking about the next story, the next segment, the next opportunity
• You thrive in high-energy, real-world environments

Compensation & Benefits:

• Up to $125,000 salary
• Full benefits package
• Direct access to leadership and rapid growth opportunity

Pay: $95,572.92 - $120,905.02 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person