Sr. Customer Experience & Marketing/Media Specialist

Mopar is the service, parts, and customer-care brand for Stellantis. With 85+ years of heritage, the brand supports owners of Chrysler, Dodge, Jeep®, Ram, FIAT® and other Stellantis marques. Store.Mopar.com is the official eCommerce destination for genuine Mopar parts and accessories, featuring immersive shopping experiences and tools that help drivers personalize and maintain their vehicles.

Own the end‑to‑end customer experience on store.Mopar.com—from landing page through checkout and home delivery—and lead the integrated marketing strategy across owned, earned, and paid channels. Drive growth across direct eCommerce and Marketplace channels while elevating dealership‑facing experiences.

What You’ll Do (Key Responsibilities)

• Map key journeys (discover→fitment→PDP→cart→delivery) and remove friction via UX, content, and merchandising improvements.
• Own site content strategy: landing pages, category/PDP storytelling, compatibility guidance, install notes, and warranty messaging.
• Lead campaign planning and integrated media: SEO/SEM, paid social, retail media (Amazon Ads, Walmart Connect, eBay Ads), email/SMS, affiliate, and influencer.
• Define CRM and lifecycle programs (welcome, browse/cart abandonment, win‑back, service reminders); segment audiences via CDP/CRM.
• Optimize on‑site search, recommendations, ratings & reviews/UGC, and promotions to increase conversion and AOV.
• Partner with Operations/Logistics to improve delivery transparency, returns, and post‑purchase communications (NPS/CSAT).
• Lead dealer‑facing communications and enablement (co‑op marketing, playbooks, asset kits) to strengthen channel performance.
• Run experimentation (A/B and multivariate) and creative testing; set targets for CVR, CTR, ROAS, CAC/LTV.
• Ensure compliance with brand standards, accessibility, privacy, and claims substantiation; maintain the marketing calendar.

What You’ll Bring (Qualifications)

• Bachelor's Degree in Marketing, ECommerce, Communications or related field.
• 10+ years in digital marketing/eCommerce CX with a track record of driving conversion and revenue at scale.
• Hands‑on experience with GA4/Adobe Analytics, retail media platforms, and marketing automation (e.g., Adobe Campaign, Salesforce Marketing Cloud).
• Strong SEO/SEM knowledge, merchandising, PDP optimization, and onsite search best practices.
• Fluent in customer research, journey mapping, and VOC/NPS programs; data‑driven and experimentation‑minded.
• Excellent cross‑functional partnership with Creative, Product, Engineering, Ops, and Dealer/Field teams; compelling storyteller.

Preferred Qualifications

• Automotive aftermarket or fitment experience.
• Familiarity with AEM or similar CMS, CDP/CRM segmentation, and personalization platforms (Adobe Target, Optimizely, etc.).

Role Details

• Location: Auburn Hills, MI (100% onsite)
• Travel: 0-3% expected

Our Benefits — Designed With You In Mind Comprehensive Health & Well-being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans We Help You Plan For The Future With

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don’t contribute

Income Protection & Insurance Options Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more! When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran