Marketing Director

About Us: At Sunrise Irrigation, we’re a family-owned and veteran-operated business proudly serving the greater Tampa Bay community for over 10 years. We help homeowners achieve the lawn and landscape of their dreams with premium irrigation systems, drainage solutions, sod installation, and landscape lighting.

As a two-time Best of the Bay winner (2024 & 2025) and Top Workplace honoree, Sunrise is committed to being one of the best employers in Florida. We’ve also been ranked on the Inc. 5000 list of America’s fastest-growing small businesses for five consecutive years a testament to our focus on innovation, service, and team culture.

We’re deeply rooted in our community and proud to give back through partnerships with local nonprofits, cleanup initiatives, and environmental programs. Our mission goes beyond great lawns, we’re building a sustainable, connected, and community-driven brand that our team and customers can be proud of.

Position Overview

The Director of Marketing will serve as a key leader responsible for driving Sunrise Irrigation’s growth through strategic, data-driven marketing initiatives. This role owns the full marketing function, from high-level strategy to hands-on execution, ensuring all efforts directly support revenue generation, brand development, and customer acquisition across all service lines.

This role requires a balance of strategic thinking and operational execution, with a strong focus on performance, accountability, and ROI. The Director of Marketing will oversee a multimillion-dollar marketing budget, optimize channel performance, and implement systems that connect marketing efforts directly to sales outcomes.

The ideal candidate is both a builder and a leader; someone who can create structure, develop people, and implement scalable marketing systems while also being willing to roll up their sleeves to execute. This person will play a critical role in shaping the Sunrise brand, strengthening community presence, and positioning the company as a market leader across our Market.

This is a hands-on leadership role that requires both strategic vision and the ability to execute.

Key Responsibilities

Marketing Strategy & Revenue Growth

• Develop and execute a comprehensive marketing strategy that drives lead generation, revenue growth, and market expansion across all Sunrise service lines
• Align marketing efforts with operational capacity, seasonality, and company growth goals
• Identify opportunities to expand brand reach through new channels, partnerships
• Develop and execute integrated marketing strategies that increase brand awareness, customer acquisition, and retention

Team Leadership & Structure

• Lead, manage, and develop the marketing team, including Business Development Specialists and Digital Marketing Content Specialist
• Establish clear roles, goals, and accountability across digital, content, and field-based marketing functions
• Build structure, processes, and communication rhythms to ensure alignment and performance
• Mentor and develop high-performing marketing teams, fostering creativity, accountability, and results-driven execution
• Lead and scale a team of brand ambassadors and social media content creators to support growth initiatives

Digital Marketing & Content Oversight

• Oversee all digital marketing channels including website, SEO, paid advertising, email campaigns, and social media, TV, radio
• Provide direction to the Content Specialist on content strategy, storytelling, and brand consistency
• Ensure content supports business goals including lead generation, recruiting, and brand awareness
• Optimize performance using analytics, engagement data, and conversion metrics
• Oversee content strategy and production, ensuring high-quality, on-brand storytelling across all platforms

Brand & Storytelling

• Lead and oversee the development and execution of brand strategy across all customer and employee touchpoints
• Manage and hold team members accountable for maintaining consistent messaging, voice, and visual identity across all platforms
• Guide and coach the team in creating authentic, high-impact storytelling that elevates Sunrise’s reputation and highlights people, culture, and craftsmanship
• Direct and align ambassador, social, and digital efforts to ensure cohesive brand messaging and performance across all channels
• Establish brand standards, processes, and performance expectations to ensure consistency and quality at scale

Community Engagement & Business Development

• Lead and support Business Development Specialists in building strategic partnerships and referral networks
• Oversee local marketing efforts including events, sponsorships, networking groups, and community involvement
• Ensure business development activities align with overall marketing strategy and brand positioning
• Develop scalable referral and partnership programs that drive measurable growth
• Build and maintain strategic partnerships with agencies, influencers, vendors, and local organizations

Performance, Analytics & Reporting

• Define and track key performance indicators including cost per lead, conversion rates, ROI, and engagement
• Build reporting dashboards to measure both digital performance and community-based marketing impact
• Use data to inform decisions, optimize campaigns, and improve results
• Implement performance tracking systems to guide data-driven decision-making and continuous improvement

Budget & Resource Management

• Develop and manage the marketing budget across digital, content, and community initiatives
• Allocate resources to highest-impact channels and initiatives
• Continuously evaluate and adjust spend based on performance and business priorities
• Manage and optimize a multimillion-dollar marketing budget to maximize ROI across channels

Cross-Functional Collaboration

• Partner with operations and sales to ensure marketing efforts convert into booked work and revenue
• Collaborate with HR and recruiting to support employer branding and hiring initiatives
• Support company-wide initiatives that enhance customer experience and employee engagement
• Direct cross-functional collaboration between internal teams (sales, operations, creative) and external partners to ensure alignment on strategy and execution

Systems, Tools & Process Improvement

• Evaluate and implement tools for marketing automation, content management, and performance tracking
• Improve workflows between content creation, lead generation, and field execution
• Build scalable systems that support Sunrise’s continued growth

Qualifications

• 5-7 years marketing experience, preferably in home services, field services, or a growing service-based business
• Proven experience leading and developing a team
• Experience leading brand ambassadors, content creators, or community-based marketing teams preferred
• Strong background in digital marketing, lead generation, and performance marketing
• Experience managing multiple marketing channels and campaigns simultaneously
• Proven experience managing and optimizing significant marketing budgets (multimillion dollar budget)
• Hands-on experience with Google Ads, Local Services Ads (LSA), SEO strategy, and PPC campaign management, with a focus on lead generation and cost efficiency
• Proven ability to develop and optimize local SEO strategies to improve search rankings, visibility, and inbound lead flow
• Experience managing paid media budgets across Google platforms, including campaign structure and performance optimization
• Ability to analyze and improve cost per lead (CPL), conversion rates, and return on ad spend (ROAS)
• Data-driven mindset with the ability to translate metrics into actionable strategy
• Strong communication and leadership skills with the ability to collaborate across departments
• Experience working with external partners, agencies, or vendors
• Creative thinker who can balance brand-building with performance-driven marketing
• Bachelor’s degree in Marketing, Business, or related field preferred

Compensation & Benefits

• Base salary based on experience and qualifications.
• Annual performance bonus opportunity.
• Comprehensive benefits including health, dental, vision, 401(k) with match, paid time off, company events and a vibrant company culture. Why Join Us? As Marketing Director, you’ll have the opportunity to lead a growing brand with a strong reputation and loyal following. You’ll shape how Sunrise shows up to customers, employees, and the community while enjoying a supportive, creative, and purpose-driven workplace.

Equal Employment Opportunity (EEO) Policy Statement: Sunrise Irrigation is committed to a diverse and inclusive workplace. We provide equal employment opportunities without discrimination based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected status. All employment decisions are made based on qualifications and job performance.