Social Strategy Director

JOB TITLE: Social Strategy Director

REPORTS TO: Director of Connections Strategy

Position Summary

The Social Strategy Director leads social-first strategic thinking across multiple client accounts, ensuring social media is treated as a core driver of brand relevance, culture, and business impact. This role sits at the intersection of strategy, creative, and platform expertise, guiding teams to develop insight-led, platform-native social ecosystems.

This role partners closely with creative, comms, & brand strategy, as well as contributing to new business efforts. This person will help evolve the agency’s point of view on social, creators, and culture as the landscape is ever-changing. This role may manage and mentor junior strategists.

This is a hybrid position based in New York City.

Essential Duties & Responsibilities

• Lead social strategy development across campaigns, platforms, and always-on programs
• Translate brand platforms and business objectives into clear social roles, content frameworks, and engagement strategies
• Partner with Creative teams to shape social-first ideas that are culturally fluent & platform-native
• Help teams stay abreast of trending content formats & production styles
• Serve as a strategic lead in client comms, articulating rationale and recommendations clearly
• Define the role of social within integrated communications plans
• Guide audience, community, and participation strategies across platforms
• Establish testing, learning, and optimization frameworks for social content and formats
• Collaborate with analytics to define KPIs and measure social effectiveness
• Stay current on platform changes, creator economy trends, and cultural shifts
• Mentor junior strategists and uphold standards of strategic rigor and craft

Other Duties and Responsibilities

• Support new business pitches and strategic POV development
• Contribute to agency-wide social thought leadership and best practices
• Provide strategic input on content calendars, influencer plans, and community approaches

Required Knowledge, Skills, and Abilities

• Bachelor’s degree or equivalent professional experience
• 8–10+ years of experience in social, digital, or comms strategy (agency experience preferred)
• Leadership presence with a clear point of view on the future of social
• Experience with finance, entertainment, or spirits brands a plus, but not required

Physical Demands

• N/A