Vice President Marketing

VICE PRESIDENT OF MARKETING

Executive Team | Full-Time | Orem, Utah (On-Site)

THE CASE FILE

Cold Case Ice Cream is a bold category disruptor fusing provocative ingredients, rotating flavor drops, and true crime-inspired storytelling into an ice cream brand that earns its place in your freezer and on your social feed. Think Liquid Death meets Crumbl, frozen solid.

We're a fast-moving startup with national retail distribution, a growing DTC channel, corporate gifting, food truck operations, and a viral marketing DNA built by a team with $500M+ in attributable revenue across 100+ brand launches. We're scaling fast and we need a marketing leader who can grow with us.

THE MISSION

As VP of Marketing, you will be a core member of the executive team — setting strategy, building systems, and leading execution across every marketing channel Cold Case operates in. This is not a coordinator role. You will own the brand voice, drive revenue through retail, DTC, and B2B channels, and build the marketing function from the ground up as we scale to $100M+.

You will sit in our Orem, UT headquarters alongside the CEO and executive team, working in the fast, hands-on environment that defines Cold Case. This role requires someone who is equally comfortable in a boardroom strategy session and in the trenches building a campaign.

KEY RESPONSIBILITIES

•     Brand Leadership: Lead brand strategy, positioning, and voice across all channels — maintaining the cold, bold, unapologetic identity of Cold Case Ice Cream.

•     Retail Marketing: Own retail marketing execution — regional and national marketing sell-through strategy, new item presentations, trade spend strategy, in-store activation, shopper marketing, and category management for all retail partners.

•     Campaign & Content Strategy: Develop traditional and regional campaigns, flavor launch strategies, seasonal and limited-edition drops that generate urgency, earned media, and viral momentum.

•     Budget & Performance: Manage marketing budget with clear ROI accountability across channels. Know what's working and cut what isn't — fast.

•     Team Building: Build and lead a high-performance marketing team, including agencies, contractors, and future full-time hires.

•     Cross-Functional Leadership: Partner with CEO, Sales, and Operations on go-to-market strategy, product launches, and retailer sell-in presentations.

•     Analytics & Reporting: Leverage data — from retail velocity reports, DTC analytics, and social metrics — to inform strategy and demonstrate marketing's contribution to revenue.

•     DTC Growth: Drive direct-to-consumer growth through email, social, influencer, paid digital, and the Cold Case website — with a relentless focus on conversion, retention, and LTV.

•     B2B Marketing: Develop and execute B2B marketing strategy targeting corporate gifting, foodservice, and licensing/co-branding partnerships.

WHAT WE'RE LOOKING FOR

Non-Negotiables:

•    8+ years of progressive marketing experience, with at least 3 years in a senior leadership role

•    Proven track record in retail marketing — CPG, food & beverage preferred — with demonstrated success driving velocity at major retail accounts

•    Direct DTC marketing experience: you have built audiences, driven conversions, and grown online revenue

•    B2B marketing experience: you know how to reach and influence buyers, distributors, and business partners

•    Ability to work on-site, full-time at our Orem, UT headquarters — this is not a remote role

•    Executive-level communication and presence — you will represent Cold Case in buyer meetings, media opportunities, and investor conversations

•    Strategic thinker AND hands-on executor — at this stage of growth, you do both

Bonus Points:

•    Experience in premium or better-for-you CPG, ice cream, frozen food, or a similarly competitive shelf set

•    Track record building viral or culturally relevant consumer brands

•    Experience managing broker/distributor relationships and trade spend

•    Strong network in food & beverage retail buying, media, or influencer marketing

•    Familiarity with UNFI, Kroger, Target, Sam's Club, or similar retail partner marketing requirements

WHY COLD CASE

•    You'll be part of a founding executive team that has launched 100+ viral brands with billions of views and $500M+ in attributable revenue

•    We have national retail distribution and DTC sales — you're not starting from zero, you're stepping into a brand with real momentum

•    Flat structure, fast decisions, and full ownership — you won't be waiting for committee approval to execute

•    Competitive compensation including salary, performance incentives, and equity participation

•    A brand that is genuinely fun to market — bold flavors, crime-themed storytelling, and a fanbase that actually cares

HOW TO APPLY

Send your resume, a brief cover letter (tell us which Cold Case flavor you'd commit and why), and any relevant portfolio or case studies to:

info@coldcaseicecream.com

Subject Line: VP of Marketing — [Your Name]

Cold Case Ice Cream is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

coldcaseicecream.com | Orem, Utah