Digital Content Marketing Manager

Digital Content Marketing Manager

Location: Dallas, TX (On-site)

Compensation: up to $85,000

Industry: Restaurant / Hospitality

About the Opportunity

A successful and rapidly growing multi-unit restaurant group is seeking a Digital Content Marketing Manager to lead and execute a high-impact, multi-channel content strategy across several brands and concepts.

This is not a role for a single-platform content creator or influencer. We’re looking for a strategic marketing professional with a strong academic foundation and a proven track record of building, managing, and optimizing content across multiple digital channels and business units.

What You’ll Do

Content Strategy & Execution

• Develop and lead comprehensive digital content strategies across multiple restaurant concepts
• Align content initiatives with brand positioning, revenue goals, and guest acquisition strategies
• Oversee content calendars across web, email, social, and paid channels

Multi-Channel Marketing Leadership

• Drive performance across platforms including web, email marketing, social media, and paid digital campaigns
• Ensure consistency in brand voice, messaging, and visual identity across all touchpoints
• Collaborate with internal stakeholders and external partners to execute campaigns at scale

Performance & Optimization

• Analyze campaign performance, engagement metrics, and conversion data to refine strategies
• Leverage data to inform content decisions and continuously improve ROI
• Manage A/B testing, SEO/SEM alignment, and digital funnel optimization

Brand & Growth Initiatives

• Support new store openings, promotions, and brand initiatives with targeted content strategies
• Identify opportunities to expand digital presence and customer engagement
• Stay ahead of trends while maintaining a disciplined, results-driven approach

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field ( required )
• 4–7+ years of experience in digital marketing or content strategy (multi-unit or multi-brand experience strongly preferred)
• Proven success managing multi-channel campaigns across multiple brands or business units
• Strong understanding of digital ecosystems including SEO, paid media, email marketing, and analytics platforms
• Experience working within structured marketing environments—not solely as an independent content creator or influencer
• Ability to balance strategy and execution in a fast-paced, multi-concept environment
• Highly organized with the ability to manage multiple priorities and stakeholders simultaneously

Why This Role

• Join a growing, well-capitalized restaurant group with multiple concepts and expansion plans
• High visibility role with direct impact on brand growth and revenue
• Opportunity to build and scale structured digital marketing initiatives across a diverse portfolio
• Collaborative leadership team with a strong operational foundation