Marketing Assistant

POSITION SUMMARY

Wisconsin State Fair Park (WSFP) is seeking an enthusiastic individual interested in learning more about the exciting world of marketing. Under the guidance of the Marketing & Content Manager, this position will assist with multiple facets of marketing and communications efforts on behalf of WSFP brand properties like the Wisconsin State Fair, Milwaukee Mile racing, Harvest Fair and various other events. The ideal candidate will possess strong organizational skills, great attention to detail, and be able to work on multiple projects efficiently in a fast-paced, collaborative work environment.

The position may also be considered an internship for current students who are interested.

EMPLOYMENT TYPE

This position is an unclassified, Limited Term Employment (LTE) position within the State of Wisconsin employment system, beginning in a part-time capacity and then working an average of 40 hours per week during summer months. This role will work in a full-time capacity over the 11-day annual Wisconsin State Fair, INDYCAR Weekend at Milwaukee Mile, Harvest Fair, which includes weekends. Annual hours worked in this position will not exceed 1039 hours.

COMPENSATION

The starting wage for this role is $18.00 per hour.

WHO CAN APPLY

This position is open to all qualified State of Wisconsin residents who meet the outlined criteria.

ESSENTIAL FUNCTIONS

Social Media Support

• Execute strategic social media campaigns, report success metrics, and track performance
• Support social media campaigns across multiple platforms. This includes, but is not limited to:
  • Creating engaging copy and posting natively or through a social media management tool
  • Responding to comments and answering direct messages in a professional and brand appropriate tone
• Work with team to create engaging, timely, unique, and brand-relevant content for all platforms; developing content with photography, videography, graphic creation, etc.
• Assist with creation and oversight of social media contests including, but not limited to maintaining contest rules for each promotion, fulfilling ticket orders, and communication
• Adhere to content calendar for social media channels across Wisconsin State Fair Park brand properties
• Coordinate within content calendars social media efforts with other departments
• Ensure fulfilment of sponsorship contractual obligations relating to social media promotions and posts
• Assist promotions with social media influencers

Promotion Fulfillment

• Assist Marketing Content team with the execution of radio promotions, including ticket orders and supervising on-site presence
• Manage and fulfill ticket orders for concert and general promotions

Content Capture

• Contribute to content needed for year-round Wisconsin State Fair Park marketing efforts including Wisconsin State Fair, Milwaukee Mile, Harvest Fair, etc.; take videos and photos with marketing and advertising needs in mind

Media Support

• Assist Communications team with coordination of media events, interviews and on-site media placements
• Assist in fulfilling media requests, including fact checking, photography needs, as well as ticket and credential requests prior to the Wisconsin State Fair and other events

General Marketing Coordination

• Support the planning and execution of special events during and leading up to Wisconsin State Fair Park events
• Assist in proofing printed and digital collateral, signage, email and SMS campaigns, social media campaigns, press releases, other marketing materials
• Conduct regular website audits of agency websites identifying opportunities for copy, imagery, and content edits
• Ensure positive communication within the Marketing Division including accurate note taking and distribution at departmental meetings and various administrative tasks
• Assist Marketing Division in creating comprehensive recaps and reports for internal and external stakeholders
• Stay well-versed on ever-changing marketing trends, especially in the event and tourism industries
• Other responsibilities as assigned

QUALIFICATIONS

• Currently pursuing a degree in a marketing-related field, or possession of entry-level marketing experience
• Well-developed writing, editing, and proofing skills
• Proficiency in Microsoft Office programs, including Excel, Word, Outlook, and Teams
• Excellent interpersonal communication skills
• Analytical skills with the ability to summarize and effectively communicate results
• Event planning and execution experience would be beneficial
• Knowledge of WordPress or other CMS and graphic design program knowledge would be beneficial

SPECIAL NOTES

The candidate must be able to work extended hours, including nights and weekends, at times leading up to and during the Wisconsin State Fair, Milwaukee Mile race, Harvest Fair and other events. Prior to appointment to this position, the candidate will be subject to a comprehensive criminal background check.

TO APPLY

Please submit your resume and cover letter by following the applicable instructions below. Application materials must be received by noon on Sunday, April 5, 2026. The most qualified applicants will be invited to interview.

COMPANY DESCRIPTION

Wisconsin State Fair Park is a year-round entertainment venue, hosting activities, events, meetings and more throughout the four seasons. Home to the Exposition Center, Tommy G. Thompson Youth Center, the Milwaukee Mile Speedway, WI Products Pavilion, and many other facilities, hundreds of events are held at the Fair Park each year. Perhaps the most notable and certainly the signature event, the Wisconsin State Fair, welcomes more than one million Fairgoers over 11 summer days. Visit wistatefair.com for more information.

Wisconsin State Fair Park’s central location within the largest metro area in Wisconsin makes it a desirable place to work, live, and play. As a world-class city, Milwaukee and the Greater Milwaukee Area are full of opportunities galore for living, working, and playing. Visit discovermilwaukee.com for more information.

All Limited Term and Seasonal Employment Positions, including those for the annual Wisconsin State Fair, require Wisconsin Residency, as defined in § 6.10(1), at the time of application and throughout employment with Wisconsin State Fair Park.

Wisconsin State Fair Park is an Equal Opportunity Employer.