POSITION SUMMARY

Wisconsin State Fair Park (WSFP) is seeking a passionate candidate to serve as the Marketing & Content Coordinator. Under the guidance of the Marketing & Content Manager, this entry-level position will be responsible for day-to-day coordination of email marketing and marketing content efforts on behalf of WSFP brand properties like the Wisconsin State Fair, Milwaukee Mile racing, Harvest Fair and various other events.

The ideal candidate will be an excellent writer with great attention to detail, strong organizational skills, and be able to work on multiple projects efficiently in a fast-paced, collaborative work environment. Creativity, proactivity, resourcefulness and collaboration are priorities for success in the position.

EMPLOYMENT TYPE

This position is an unclassified, Dual-Limited Term Employment (LTE) position within the State of Wisconsin employment system, working an average of 40 hours per week throughout the calendar year. Annual hours worked will not exceed 2,078.

COMPENSATION & BENEFITS

The starting wage for this role will be $21.00 to $22.00 per hour, based on qualifications. A comprehensive fringe benefits package, including a pension, health and dental insurance, life insurance, and disability insurance is available after a minimum employment period is met. Paid time off for vacation, holidays, etc. is not included as part of the benefits package per State of Wisconsin Legislature, s. 230.26(4), Wis. Stats**.**

WHO CAN APPLY

This position is open to all qualified State of Wisconsin residents who meet the outlined criteria.

ESSENTIAL FUNCTIONS

Email Marketing Execution

Assist in the development of the marketing and communications content calendar for email marketing initiatives complementing social media, digital marketing, and advertising campaigns
Create and manage email templates
Create email graphics in collaboration with Creative Services designs
Develop, write, and edit email copy
Share relevant email campaigns with internal departments providing ample time for feedback and edits
Track analytics like open rates, unsubscribe rates, and engagement with email campaigns
Initiate and create automations in email programs
Collect and analyze data for each email campaign, providing key findings to the team
Create and maintain user guide for email campaigns
Maintain various established brand voices based on origin of content
Create and manage social media and email contesting
Work closely with digital marketing agency of record to ensure best use of tools and gather impactful insights
Partnering with digital marketing agency of record to ensure compliance with regulations regarding email campaigns
Provide detailed email campaign recaps to various departments for use in post-event presentations
Assist with sponsorship proposal management and ensure fulfilment of contractual obligations relating to email inclusion

Social Media Support

Execute strategic social media campaigns, report success metrics, and track performance
Execute social media campaigns across multiple platforms. This includes, but is not limited to:
- Creating engaging copy and posting natively or through a social media management tool
- Responding to comments and answering direct messages in a professional and brand appropriate tone
Work with team to create engaging, timely, unique, and brand-relevant content for all platforms; developing content with photography, videography, graphic creation, etc.
Assist with creation and oversight of social media contests including, but not limited to maintaining contest rules for each promotion, fulfilling ticket orders, and winner communication
Adhere to content calendar for social media channels across Wisconsin State Fair Park brand properties
Coordinate and schedule within content calendars social media efforts with other departments
Ensure fulfilment of sponsorship contractual obligations relating to social media promotions and posts
Coordinate promotions with social media influencers

Promotion Fulfillment

Assist Marketing & Content team with the execution of radio promotions, including ticket orders and supervising on-site presence
Manage and fulfill ticket orders for concert and general promotions

Content Capture

Contribute to content needed for year-round Wisconsin State Fair Park marketing efforts including Wisconsin State Fair, Milwaukee Mile, Harvest Fair, etc.; take videos and photos with marketing and advertising needs in mind

Collateral Support

Coordinate with departments to compile information for collateral pieces (Bargain Book, Daily Schedule, maps, year-round sales collateral, etc.)

General Marketing Coordination

Coordinate the planning and execution of special events during and leading up to Wisconsin State Fair Park events
Assist in proofing printed and digital collateral, signage, email campaigns, social media campaigns, press releases, other marketing materials
Conduct regular website audits of agency websites identifying opportunities for copy, imagery, and content edits
Ensure positive communication within the Marketing Division including accurate note taking and distribution at departmental meetings
Support Marketing Division in creating comprehensive recaps and reports for internal and external stakeholders
Stay well-versed on ever-changing marketing trends, especially in the event and tourism industries
Other responsibilities as assigned

QUALIFICATIONS

1+ year(s) of experience in marketing, communications, or social media
Copywriting and editing skills required, adaptability to the brand voice of Wisconsin State Fair Park's multiple channels with uniquely developed brands
Event planning and execution experience
Proficiency in Microsoft Office programs, including Excel, Word, Outlook, and Teams
Knowledge of email campaign systems, basic photo editing, or similar tools would be beneficial
Organizational social media experience, knowledge of WordPress or other CMS and graphic design program knowledge would be beneficial
Analytical skills with the ability to summarize and effectively communicate results

SPECIAL NOTES

The candidate must be able to work extended hours, including nights and weekends, at times leading up to and during the Wisconsin State Fair, Milwaukee Mile race, Harvest Fair and other events. Prior to appointment to this position, the candidate will be subject to a comprehensive criminal background check.

Contingent on business needs and the seasonality of WSFP, up to 2 days of remote work per week is available after an initial training period. Remote work will be discussed during the interview stage. High speed internet access is needed to meet the requirements of remote work.

TO APPLY

Please submit your resume and cover letter by following the applicable instructions below. Application materials must be received by noon on Sunday, April 5, 2026. The most qualified applicants will be invited to interview.

COMPANY DESCRIPTION

Wisconsin State Fair Park is a year-round entertainment venue, hosting activities, events, meetings and more throughout the four seasons. Home to the Exposition Center, Tommy G. Thompson Youth Center, the Milwaukee Mile Speedway, WI Products Pavilion, and many other facilities, hundreds of events are held at the Fair Park each year. Perhaps the most notable and certainly the signature event, the Wisconsin State Fair, welcomes more than one million Fairgoers over 11 summer days. Visit wistatefair.com for more information.

Wisconsin State Fair Park’s central location within the largest metro area in Wisconsin makes it a desirable place to work, live, and play. As a world-class city, Milwaukee and the Greater Milwaukee Area are full of opportunities galore for living, working, and playing. Visit discovermilwaukee.com for more information.

All Limited Term and Seasonal Employment Positions, including those for the annual Wisconsin State Fair, require Wisconsin Residency, as defined in § 6.10(1), at the time of application and throughout employment with Wisconsin State Fair Park.

Wisconsin State Fair Park is an Equal Opportunity Employer.

Marketing and Content Coordinator

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