Social Media Manager

Description: About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary

The Social Media Manager will lead our national social media channel strategy to help us tell our story to new audiences and inspire deeper engagement among social followers. Reporting to the Digital Marketing Director and working closely with other staff across the organization, the manager will be a key player in using digital tools to drive engagement in TU’s mission and advance TU’s communications, development, advocacy, and conservation goals. The successful candidate will be a self-starter with a deep knowledge of social media channels and strategy, excellent messaging judgment, and a passion for connecting audiences with TU’s conservation mission.

Key Responsibilities

• Create and execute a social media strategy that helps advance TU’s broader organizational goals
• Produce and aggregate compelling content for multiple social channels to promote TU’s messaging priorities, foster and grow our supporter base, and drive engagement with younger and broader audiences
• Generate leads from TU’s social media audience and convert social followers into advocates, newsletter subscribers, members, donors and volunteers
• Grow audience and engagement on existing channels and identify opportunities to expand to new channels
• Work with regional communications directors and other departments to leverage social media tools to meet program goals; create social media toolkits, graphics, and suggested messaging for campaigns
• Run social campaigns that support lead generation, advocacy mobilization, and annual giving, in close partnership with key stakeholders
• Partner with the development team to support fundraising goals through social media, including year-end campaigns, recurring giving initiatives, and donor stewardship content
• Use analytics to measure the effectiveness of strategies and adapt accordingly to amplify impact; provide regular reports to leadership on results
• Provide excellent community management, connect with TU’s social audiences by producing engaging responses in online conversations
• Stay abreast of the fast-moving digital strategies and social media trends, and innovate as platforms evolve; act as in-house expert on social media
• Audit TU social media channels across the organization and provide recommendations about their ongoing value and management
• Identify and cultivate relationships with outdoor creators, fishing influencers, and conservation advocates to expand TU's reach and connect with younger and broader audiences
• Develop and manage influencer/ambassador program
• Provide social media training, guidance and support to TU staff and grassroots members
• Ensure a compelling, on-brand, and inclusive voice across TU’s social media channels

Requirements:

• Exceptional writing, editing, and storytelling skills; ability to reach audiences with an engaging communications style; ability to message in a way that resonates across political, demographic and geographic boundaries
• Motivated, creative, and self-directed
• Demonstrated experience engaging diverse audiences with digital marketing strategies
• Bachelor's degree or equivalent experience preferred; 3+ years’ experience in digital communications, marketing, or a related field
• Knowledge of current and emerging social media platforms, including Facebook, Instagram, TikTok, YouTube; experience using platform analytics to guide efforts
• Experience using a CRM system to track data, and using metrics to maximize effectiveness of digital strategies
• Experience with Meta Business Manager for social media advertising a plus
• Understanding of SEO strategies and writing techniques
• Strong video production and editing skills, with demonstrated experience creating short-form video content for Reels, TikTok, and YouTube Shorts; graphic design skills and ability to work within brand guidelines a plus
• Politically and culturally aware communicator with the ability to reach broad audiences and manage sensitive or negative conversations with professionalism
• Ability to multitask across multiple campaigns and projects
• A working knowledge of or a willingness to learn about trout and salmon conservation, policy, science, and fishing
• Proficiency in Microsoft Office 365
• Experience with Sprout Social, Hootsuite, Later or another social media management tool
• Willingness to travel
• Basic photography skills a plus
• Ability to build relationships and collaborate with remote colleagues and dispersed teams
• Commitment to diversity, equity, and inclusion principles.
• Passion for TU’s mission is essential

Salary and Benefits

Staff and leadership at TU understand that life outside of work is important to personal health, and we strive to create a healthy and family-friendly atmosphere. This is a full-time position paying in the range of $65,000-$75,000 with a generous benefits package. Title and compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications and experience level, internal equity, and alignment with market data.

At TU, we actively seek candidates who come from communities that have been historically underrepresented in conservation. We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters. We are proud to be an equal opportunity employer.