Brand Development Manager - Phorm

Position Title: Brand Development Manager - Phorm

Department: Sales & Marketing

Position reports to: Director of Marketing & Brand Development

Primary Purpose And Function Of Position Drive growth of the Phorm Energy and Phorm Protein lines in retail accounts by developing and executing integrated sales, marketing, and space‑management strategies. Partner with cross‑functional teams to translate consumer insights into brand strategy, build go‑to‑market plans, and develop campaigns that increase awareness, trial, repeat purchase, and long‑term loyalty. Oversee retail execution by maintaining proper inventory levels, ensuring merchandising standards, and supporting product sell‑through across all assigned accounts.

Principal Duties And Responsibilities

• Own and evolve the brand strategy for Phorm Energy & Protein, including positioning, messaging architecture, audience segmentation, and brand guidelines.
• Lead go-to-market planning for new product launches and key initiatives: consumer insight, value proposition, claims support, naming, packaging direction, and launch calendars.
• Partner with Phorm Energy Representative on creative, social, influencer, PR, and media teams to build integrated campaigns from brief through execution and post-campaign learning.
• Develop and execute marketing programs to support placements, including merchandising, sales and promotions.
• Translate consumer, category, and competitive insights into actionable recommendations; monitor trends in energy drinks, protein beverages, wellness, and functional ingredients.
• Present ideas and information on products to retailers and customers through sampling and education.
• Manage agency and vendor partners (creative, research, PR, media) including briefing, feedback, timelines, and budgets.
• Develop chain account relationships and understand their internal structure and decision-making processes to accomplish desired results.
• Track and report performance using dashboards and post-analyses; identify optimization opportunities across content, messaging, and channel mix.
• Analyze performance data and consumer insights to identify opportunities to increase sales, execution and provide recommendations to management.
• Strong project management skills with the ability to prioritize, manage timelines, and drive cross-functional alignment.