Brand Marketing Specialist

Brand Marketing Specialist (Contract) Location: Atlanta, GA (Hybrid - 3 days onsite)

Duration: 6+ Month Contract

Pay Rate: $45/hr on W2

We are seeking a Brand Marketing Specialist to support the development and execution of brand initiatives that drive growth and maximize market share. This role will collaborate with cross-functional teams and help execute marketing programs, campaigns, and brand strategies that support overall business objectives.

This is a great opportunity for a marketing professional who enjoys working in a fast-paced consumer brand environment , managing multiple projects, and contributing to marketing campaigns from planning through execution.

Key Responsibilities

• Support the execution of brand plans and marketing programs that drive business growth
• Manage multiple brand projects and ensure they are delivered on time and in full
• Coordinate with cross-functional teams including Creative, Packaging, Finance, Sourcing, and Manufacturing
• Support seasonal merchandising programs, product launches, and marketing initiatives
• Monitor social media trends and identify opportunities to engage consumers
• Create and manage monthly social media calendars
• Support influencer marketing initiatives and content briefs
• Assist with PR and brand communication plans
• Analyze marketing and e-commerce performance and provide recommendations to improve results
• Review competitor performance and identify opportunities for improvement
• Maintain brand website content and support digital marketing initiatives

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2+ years of experience in brand marketing, marketing programs, or a related role
• Strong understanding of marketing principles and campaign execution
• Analytical mindset with the ability to interpret data and generate insights
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Strong written and verbal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Familiarity with marketing analytics or social media tools is a plus

Additional Information

• Hybrid schedule: 3 days onsite in Atlanta, GA
• Potential for up to 10% travel
• Opportunity to work closely with cross-functional teams and contribute to brand growth initiatives

If you’re interested in contributing to impactful marketing campaigns and working in a collaborative brand environment, we encourage you to apply.