Strategist, Brand Engagement

Store Number : HQ 8310 Technology Drive Charlotte, North Carolina US Full Time About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Role Overview

We are seeking a Strategist, Brand Engagement to architect and execute our holistic social media presence. You will be the primary owner of our social ecosystem, responsible for building brand equity through organic storytelling while simultaneously driving performance through targeted paid campaigns.

The ideal candidate understands that social media is a unified funnel; you know how to turn a viral organic moment into a high-converting paid acquisition loop. You will work in tight synchronization with the Growth Strategist to ensure our social discovery efforts are fueling search intent and overall digital scaling.

Core Responsibilities

• Integrated Social Execution: Own the end-to-end execution of all social channels (Meta, TikTok, Pinterest, etc.). You are responsible for both the daily organic posting/community management and the technical build of paid campaign structures.
• Discovery-to-Search Orchestration: Partner daily with the Sr. Growth Strategist to ensure social efforts are fueling the broader funnel. You will coordinate to ensure that social awareness is driving branded search volume, and that audience data is shared across platforms for smarter retargeting.
• Full-Funnel Paid Social Management: Architect and manage paid social campaigns from "Awareness" (Video Views/Engagement) to "Conversion" (DPA/Catalog Sales). You own the budget pacing, bid optimizations, and the execution of ad builds.
• Organic Narrative & Community Growth through Influencer Marketing: Develop and execute an organic content calendar that elevates the brand’s voice. You are responsible for growing our follower base, increasing engagement rates, and identifying trending "real-time" opportunities that align with our brand identity.
• Performance Creative Collaboration: Work closely with the Creative team to brief and iterate on "social-first" content. You will use paid data to inform organic creative decisions and vice versa, ensuring we are producing high-impact assets that convert.
• Testing & Platform Innovation: Own the social testing roadmap. You will design and execute A/B tests for ad copy, creative formats, and landing pages.
• Social Analytics & Holistic Reporting: Standardize reporting that looks at "Total Social" health. You will translate social engagement metrics and paid conversion data into clear business outcomes, demonstrating how social engagement contributes to the overall growth mix.

Candidate Profile & Requirements

• You are equally comfortable writing a witty organic caption as you are building a complex Prospecting/Retargeting stack in Meta Ads Manager.
• You live on social media and have a "gut feel" for what will perform, but you back that intuition up with rigorous data analysis in Excel.
• You thrive in a cross-functional environment. You proactively share insights with the SEO and Growth teams because you understand how social "halos" affect the rest of the business.
• Thrives on technical execution and strategic mentorship.

Work Experience

• 3+ years in Digital Media; Agency experience a plus.
• Experience in using 3 rd party tools for reporting, such as Google Analytics, Adobe, Excel.
• Retail experience a plus.

Education :

• B.S/B.A in Advertising, Communications, Journalism or Marketing

Physical Demands:

This position is primarily sedentary. Applicants, with or without accommodations, must be able to sit for extended periods, as well as occasionally stand and walk. The role requires reaching, grasping, and possessing fine motor skills for typing. Additionally, candidates should be able to lift light objects, such as files, bend or stoop to access lower drawers, and have good near vision for computer work.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

• This position is located in Charlotte, NC and the candidate must be willing to relocate, if not already in the Charlotte Metro area.
• Working primarily in an office environment.

We are an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.