Senior Manager, Brand Communications

Salt & Straw is looking for a strategic storyteller to lead how our brand shows up in the world.

As our Senior Manager, Brand Communications, you’ll shape and evolve the voice of Salt & Straw across social platforms, storytelling channels, and cultural moments. From flavor launches and shop openings to creator partnerships and community engagement, you’ll define how we tell our story — and ensure it resonates consistently and meaningfully with our audience.

This role is ideal for someone who pairs strong creative instincts with strategic ownership — someone who sees storytelling not just as content, but as a system that builds connection, relevance, and long-term brand equity.

• Location: Portland Support Center (Hybrid – 4 days onsite)
• Travel: Approximately 15% travel to shops, events, and brand activations
• Salary: Salaried, exempt; target hiring range is $92,000 - $103,000 - full pay range is up to $124,000

What You’ll Do

• Lead and evolve Salt & Straw’s brand voice, narrative, and storytelling strategy across all channels
• Own and guide our organic social ecosystem, including platform roles, content direction, and performance insights
• Translate product launches, campaigns, and partnerships into cohesive, compelling storytelling across touchpoints
• Lead influencer and creator partnerships to expand brand reach and cultural relevance
• Provide editorial oversight for campaigns, launches, and high-visibility communications
• Partner with marketing, retail, product, and PR teams to ensure aligned and impactful storytelling
• Establish systems and workflows that make storytelling consistent, scalable, and high-quality
• Monitor performance, audience sentiment, and cultural trends to continuously refine strategy
• Lead and develop a Social Content Producer, providing clear direction, feedback, and growth support

What We're Looking For

• 6–8+ years of experience in brand communications, content strategy, or social leadership roles
• Proven experience owning or shaping brand voice and storytelling strategy
• Experience leading organic social strategy beyond content execution
• Experience managing or mentoring at least one team member
• Strong storytelling instincts and editorial judgment
• Deep understanding of cultural trends and audience behavior
• Ability to operate strategically while staying hands-on in execution
• Collaborative mindset with the ability to influence across teams

Bonus if you have experience with:

• Hospitality, food & beverage, retail, or lifestyle brands
• Working with PR agencies or integrating earned and owned media
• Building creator or influencer programs

Total Rewards at Salt & Straw

At Salt & Straw, Total Rewards is about more than what’s offered — it’s about making it easier to understand, navigate, and choose what supports your life. Our approach balances competitive pay, performance recognition, time to recharge, and benefits that support your health, finances, and long-term growth.

Highlights include:

Pay & Performance

• Competitive, market-aligned compensation
• Annual performance reviews and merit increases
• Optional on-demand pay access

Rest, Recharge & Balance

• Flexible Time Off (FTO)
• 12 paid holidays annually
• Two weeks sick time
• Hybrid work schedule

Health & Financial Benefits

• Medical, dental, and vision coverage beginning the first of the month after hire
• 401(k) retirement plan with company match
• Mental health support and benefits concierge services
• Flexible spending and commuter accounts

Culture & Perks

• Dog-friendly Portland Support Center
• Transportation and parking subsidies
• Educational assistance for approved coursework
• 30% team member discount on Salt & Straw products
• First look at new flavors before they launch

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count

Accessibility Support

Salt & Straw offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application, please contact our team at people@saltandstraw.com.

Equal Opportunity

Salt & Straw is proud to be an equal-opportunity employer of all qualified individuals. We will consider all people - minorities, women, veterans and individuals with disabilities no matter their sexual orientation or gender identity. Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal, state and local statutes.

E-Verify

Salt & Straw participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

We can’t wait to meet you!