Marketing Manager

About iKamper

iKamper is a global leader in the overlanding industry, driven by a mission to help people connect with nature and create meaningful experiences outdoors. With products distributed in over 30 countries and continued expansion in North America, we are focused on building a high-performing, scalable wholesale channel supported by strong partnerships and operational excellence.

Position Overview

The Marketing Manager is responsible for executing iKamper’s brand presence across events, social channels, partnerships, and broader marketing initiatives, with clear ownership over how the brand shows up outside of paid marketing.

This role focuses on planning and executing events, managing day-to-day social activity, and supporting influencer and partnership initiatives. You’ll work closely with the ecommerce and marketing lead to support campaigns and product launches, while owning execution across your areas.

This role is expected to proactively manage projects, solve problems, and ensure consistent execution across marketing channels, not just support them. Internally, you’ll partner with marketing, operations, and Korea HQ to keep initiatives moving forward.

Key Responsibilities

1. Events & Field Marketing (Primary Focus)

• Own planning and execution of key industry events like Overland Expo and customer focused events
• Manage logistics including inventory, transportation, setup, and breakdown
• Coordinate internal team support and external vendors as needed
• Represent iKamper on-site and engage directly with customers and community

2. Social Media & Community Management (Ongoing Ownership)

• Manage day-to-day activity across social channels
• Respond to messages, comments, and customer inquiries in a timely manner
• Identify and share relevant content including UGC, partners, and community posts
• Maintain a consistent and active brand presence across platforms

3. Influencer & Partnership Support (Scaled with Capacity)

• Support product seeding and creator outreach
• Help manage relationships with creators and partners
• Assist in executing one-off partnerships and collaborations
• Coordinate with external PR support as needed

4. Campaign Execution & Marketing Support

• Support execution of marketing campaigns and product launches
• Coordinate with internal teams and Korea HQ on marketing needs
• Help manage timelines, assets, and deliverables across projects

5. Cross-Functional Coordination

• Work closely with ecommerce, operations, and marketing to support broader initiatives
• Help ensure alignment across teams and follow through on key projects

Priorities may shift seasonally, with heavier focus on events during peak periods and broader marketing support during off-season months.

Success Profile (What Good Looks Like)

• Events are well-organized, on time, and executed smoothly, with strong customer engagement
• Social channels are active, responsive, and reflect the brand consistently
• Partnerships and creator efforts are executed reliably and improve brand visibility
• Marketing projects move forward without constant oversight or follow-up

Qualifications

• 5+ years of experience in marketing, community, events, or a related field
• Strong organizational skills with the ability to manage multiple projects at once
• Comfortable communicating with customers, partners, and internal teams
• Self-motivated and able to take ownership without constant direction
• Experience with social media management (content, engagement, or both)
• Willingness to travel and work occasional weekends for events
• Interest in outdoor, camping, or overlanding is a strong plus

Compensation & Benefits

• Competitive salary based on experience
• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and company holidays
• Employee discount on iKamper products