Social Media Specialist

SOCIAL MEDIA SPECIALIST Yountville, CA Nestled on 22 acres of breathtaking landscapes in the heart of Napa Valley, Estate Yountville is not only a luxurious retreat but has also been named one of the best hotels in California by Condé Nast Traveler in 2024. Voted the most beautiful boutique hotel in Napa Valley, the Estate is a true gem, offering 192 elegantly appointed guest rooms, a private vineyard, and world-class amenities. Guests enjoy two serene pools, a spa with 12 luxurious treatment rooms and suites, and over 55,000 square feet of exceptional event spaces. With culinary offerings that harmonize the bounty of Northern California with European elegance, Estate Yountville invites you to experience a haven of exclusivity and refined beauty.

JOB SUMMARY

The Social Media Specialist is responsible for curating, creating, and executing a cohesive digital presence that reflects the elevated brand standards of our luxury hotel and its on-property dining experiences. This role plays a key part in storytelling, guest engagement, and brand growth across all social platforms. ESSENTIAL JOB RESPONSIBILITIES:* Develop and execute a comprehensive social media strategy for the hotel and all on-property restaurants

• Create high-quality, on-brand content including photography, video, captions, and stories that reflect the luxury guest experience

• Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)

• Collaborate closely with culinary, marketing, and operations teams to highlight seasonal menus, events, and unique experiences

• Capture real-time content on property, including events, activations, and guest experiences

• Monitor trends in luxury hospitality, food & beverage, and digital content to keep the brand relevant and competitive

• Respond to comments, messages, and reviews in a timely and brand-appropriate manner

• Track performance metrics and provide regular reporting with insights and recommendations

• Partner with influencers, photographers, and brand collaborators to expand reach and visibility

• Ensure brand consistency and adherence to visual and voice standards across all outlets REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred

• 2–4 years of experience managing social media, ideally within luxury hospitality, lifestyle, or food & beverage

• Strong eye for aesthetics, detail, and storytelling

• Experience with content creation tools (Adobe Creative Suite, Canva, CapCut, etc.)

• Proficiency in social media management and analytics platforms

• Excellent written and verbal communication skills

• Ability to work in a fast-paced environment and manage multiple brands simultaneously

• Flexible schedule, including weekends and evenings as needed for events and content capture PHYSICAL REQUIREMENTS* Ability to stand and walk for extended periods while capturing content across the property

• Ability to lift and carry up to 25 pounds of equipment (cameras, lighting, props, etc.)

• Frequent use of hands and fingers to operate camera equipment, smartphones, and computers

• Ability to bend, kneel, crouch, and reach to capture content from various angles

• Ability to work indoors and outdoors in varying weather conditions

• Ability to navigate stairs, elevators, and multiple areas of a large property efficiently

Estate Yountville offers an attractive compensation and benefits package and the opportunity to be part of a dynamic team.The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.