Sr. Manager, Influencer & Brand

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Role:

The Senior Manager, Brand Partnerships & Influencer leads the development and execution of strategic brand partnerships and influencer programs that expand brand reach, drive cultural relevance, and amplify integrated brand campaigns.

This role sits at the intersection of brand strategy, external ecosystem development, and integrated marketing execution. The ideal candidate is both a strategic thinker and an experienced operator who can structure high-impact partnerships while ensuring seamless integration into larger brand initiatives.

What You’ll Accomplish

Strategic Brand Partnerships

• Identify, develop, and secure partnerships aligned to brand priorities and campaign objectives
• Build a long-term brand partnership roadmap across key categories (e.g., C2C Fashion, horizontal initiatives)
• Evaluate cultural opportunities that elevate brand relevance

Influencer & Creator Ecosystem

• Lead large-scale influencer programs (e.g., The Cast) and evolve creator strategy
• Develop scalable influencer engagement models across campaigns and always-on moments
• Identify emerging creators and cultural voices aligned to brand positioning
• Ensure influencer partnerships drive measurable brand equity and impact

Campaign Integration

• Partner closely with the Integrated Campaign Lead to embed partnerships into campaign briefs
• Translate campaign narratives into compelling partner and influencer activations
• Ensure partnership executions align with brand voice and creative standards
• Lead partnership activations tied to offsite campaigns, experiential moments, and event-based marketing

Measurement & Impact

• Define success metrics for partnerships and influencer programs
• Track ROI and brand impact across activations
• Deliver executive-ready reporting and insights
• Continuously optimize partnership and influencer strategy based on performance data

Team Leadership

• Manage and develop the one direct report
• Foster strong cross-functional collaboration with Campaign, Social, PR, and Business teams
• Build operational rigor around activation, asset management, and partner delivery

What You'll Bring

• 8–12+ years of experience in brand partnerships, influencer marketing, or integrated brand marketing
• Proven track record negotiating and managing strategic partnerships
• Experience leading large-scale influencer programs
• Strong executive presence and ability to influence cross-functional stakeholders
• Ability to balance long-term ecosystem building with near-term campaign execution
• Strong analytical and storytelling skills

Additional Details

The base pay range for this position is expected in the range below:

$144,400 - $192,800 Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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