Social Media Content Producer - Alcatraz Cruises

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary:

Alcatraz City Cruises is seeking a highly creative and motivated Social Media Content Producer to drive social media growth, produce engaging short-form video content, and support key marketing initiatives. This role is perfect for someone who understands social media trends, knows how to create high-performing content, can read and report on analytics, and is excited to build brand awareness across multiple platforms. The ideal candidate is comfortable both behind and in front of the camera, serving as an on-camera personality who can confidently speak to audiences, interview guests, and bring experiences to life through engaging storytelling. This role will also support on-the-ground content capture and act as a key contact for destination partners, influencers, and FAM trips to help showcase the brand through authentic, real-time social media content.

Duties and Responsibilities:

• Serve as an on-camera personality and host for social media content, confidently speaking directly to camera, interviewing guests and partners, and bringing the brand story to life through engaging, authentic storytelling.
• Create high-quality social media content, including posts, short-form videos, Instagram Reels, TikToks, and YouTube Shorts that highlight the brand’s experiences and destinations.
• Plan and execute a monthly content calendar, including partner collaborations.
• Capture, edit, and publish photo and video content that drives engagement and strengthens the brand narrative across platforms.
• Act as the on-the-ground social media lead during events, activations, and hosted visits, including coordinating with destination marketing organizations (DMOs), influencers, media, and FAM trips to capture compelling content and ensure smooth execution.
• Develop and manage a comprehensive social media calendar across Instagram, Facebook, TikTok, YouTube, and other platforms.
• Track content performance and produce monthly social media reports, including platform analytics, audience growth, and actionable insights to improve engagement.
• Actively develop strategies to grow and engage audiences across all social platforms.
• Monitor online reviews, comments, and social messages to maintain a strong digital presence and positive community engagement.
• Research and apply emerging social media trends, formats, and storytelling techniques to keep content fresh and relevant.

Requirements & Qualifications:

• Bachelor’s degree in marketing, communications, media production, or related field preferred.
• Proven experience creating social media content, particularly short-form video (Instagram Reels, TikTok, YouTube Shorts).
• Must be comfortable appearing on camera, speaking directly to audiences, and hosting or interviewing guests for social media content.
• Strong video shooting and editing skills, with experience capturing high-quality content in both planned and real-time environments.
• Strong understanding of social media algorithms, platform best practices, and audience growth strategies.
• Experience with Sprout Social or other social media management and analytics platforms.
• Proficiency in Adobe Photoshop (Illustrator and Premiere Pro experience is a plus).
• Comfortable analyzing performance data and producing monthly reports.
• Excellent writing and storytelling skills with the ability to maintain a consistent brand voice.
• Highly organized and able to manage multiple projects, content shoots, and deadlines simultaneously.
• Experience working with influencers, tourism partners, DMOs, or hosted media visits is a plus.
• Experience in tourism, attractions, travel, or hospitality industries preferred but not required.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

#AlcatrazCruises

The RESPECT Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.