Senior Manager, Influencer Marketing

Location: Stamford, CT (4 days per week on site)

Duration: 6 month contract to hire

Must Haves:

• 8-10+ years of influencer, creator marketing experience.
• Obsessive attention to detail with a proven track record of reviewing briefs, concepts, and content to ensure full compliance with FTC disclosure requirements and applicable regulatory standards. Ability to evaluate creative quality and guide improvements.
• Proven ability to manage multiple work streams simultaneously, owning timelines and driving on-time delivery without dropping the ball or allowing the agency/agencies to drop the ball.
• Ability to support the creation of full-funnel influencer programs and oversee an agency/agencies running full-scale campaigns.
• Must have clear understanding of the most current best practices and how to price individual influencers based on performance and not follower count.
• Deep social media expertise across channels, including a nuanced understanding of platform behavior, content performance, and how to identify the right influencer or creator fit and why it matters. Goes beyond trending content and algorithmic feeds to identify influencer and creator partners based on genuine audience alignment, community behavior, and brand fit.
• Experience managing influencers and creators - balancing messaging, testimonials and storytelling for organic and paid needs.
• Develop creative briefs outlining messaging, deliverables, and CTAs for the agency to utilize to build creator briefs.
• Understands budgeting and has managed multi-million-dollar enterprise programs
• Ability to analyze performance data beyond surface-level metrics, connecting channel-specific results to audience behavior to understand not just what worked, but why, then translate those insights into ongoing partner and content recommendations.

Pluses:

• Experience in telecom, mobile, tech, ecommerce, or subscription models is a plus, though strong B2C services experience is also accepted.
• Familiarity with tools like Sprout Influencer, CreatorIQ, GRIN, AspireIQ, etc.
• Knowledge of AIO/SEO and influencer indexing.
• Familiarity with tools like Monday for project tracking and content trafficking.
• Experience in building advocacy and testimonial gathering programs.

Day to Day:

Insight Global is looking for a Sr. Manager of Influencer Marketing with 8-10+ years of dedicated influencer and creator marketing experience to support strategy development and oversight of agency in the execution of the company's influencer and creator programs. This is not a generalist role. It requires deep, specific expertise in influencer strategy and management, including hands-on experience building and running full-funnel programs across storytelling, content, and paid. You must know how to price influencers based on performance and not follower counts, similarly choosing influencers based on fit and performance not based on followers or "who's hot in the moment" - highly relevant to the brand is key. On a day to day basis this person will be reviewing briefs, concepts, content and catching any and every mistake before it touches final review.

• This person will help manage multi-million dollar enterprise programs from concept through delivery, overseeing agencies while ensuring timelines, quality, and compliance never slip. They bring obsessive attention to detail to every brief, concept, and piece of content, with a strong working knowledge of FTC disclosure requirements and the ability to evaluate and elevate creative quality at every stage. This role requires collaboration with Influencer and Social team members and cross-functional collaboration across Brand, Creative, Legal, Talent, and Media.