Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and manage social media channels to engage our target audience effectively. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive brand awareness, foster community engagement, and support our overall business growth. This paid position offers an exciting opportunity to make a tangible impact in a dynamic environment.

Duties

• Develop and execute comprehensive social media strategies that align with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Implement SEO best practices and conduct keyword research to optimize content visibility and reach.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities for actionable insights.
• Plan and oversee paid advertising campaigns on Facebook Ads and other digital channels to maximize ROI.
• Collaborate with the public relations team to enhance brand image through media outreach, press releases, and community engagement initiatives.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Design visually appealing graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for marketing materials.
• Coordinate with e-commerce teams to promote products through targeted social media campaigns.
• Maintain strong relationship management by engaging with followers, influencers, partners, and stakeholders regularly.

Skills

• Proven experience in social media marketing with a strong understanding of platform algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Skilled in content creation including photography, video editing, proofreading, and storytelling techniques.
• Knowledge of SEO principles, keyword research tools, web analytics (Google Analytics), and social listening platforms.
• Experience managing social media management tools like Hootsuite or Buffer for scheduling and monitoring campaigns.
• Expertise in digital marketing strategies including branding, public relations, Facebook Advertising, and e-commerce promotion.
• Strong relationship management skills with the ability to engage diverse audiences effectively.
• Ability to analyze data insights to optimize campaigns continuously while maintaining a creative approach.
• Excellent communication skills with attention to detail in proofreading and content accuracy. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Be part of a vibrant team dedicated to innovative digital storytelling that captivates audiences worldwide while advancing your career in a fast-paced environment filled with opportunities for professional development!

Pay: From $20.00 per hour

Work Location: Hybrid remote in American Fork, UT 84003