Social Media Manager

About Manly Bands

John and Michelle, co-founders of Manly Bands, started their company after a terrible experience trying to get John's wedding band. Not only could the jewelers not size John's big hands, but the choices they had were plain and boring. John wanted a ring he could get excited about. So they decided to shake up the wedding band industry. They quit their jobs, moved across the country, got married, and started Manly Bands all in 30 days!

John dove into the website and marketing while Michelle gave each ring it's unique personality and took excellent care of their customers. Michelle's mom and dad were helping them ship out the orders and write thank you cards while John's mom was making wood wedding boxes. Since 2016, they've moved to Utah and grown to now have an incredible team always pushing the limits of what can fit in a ring and how it can be captured on film.

Headquarters located in Lindon, Utah.

Our Mission

It's simple, Manly Bands helps every man (woman, and alien) find a genuine badass and unique-to-them wedding band. We believe if you are going to wear one ring for the rest of your life, then you better be guaran 'damn 'teed to love it. Manly Bands was created so that EVERYONE could have a buying experience with reverence, class, and love during the selection process.

About the role

We're looking for a Social Media Manager who wants to own a social machine, not just maintain one. You'll be the person who makes Manly Bands feel alive on every platform — turning product launches into cultural moments, UGC into a content engine, and behind-the-scenes craftsmanship into scroll-stopping content.

This isn't a post-and-ghost role. You'll be deeply embedded in our creative and marketing teams, constantly asking: how do we make this land better?

What you'll own

Content Strategy & Publishing

• Build and manage the full content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts
• Execute daily posting with consistency, quality, and on-brand voice
• Turn every product launch and collection drop into a recurring content arc — not a one-day moment
• Answer the weekly question: what should Instagram look like this week, and what should TikTok be testing?

Content Production & Coordination

• Coordinate with the creative team on photo/video needs, briefs, and asset delivery
• Manage UGC and influencer content flow — sourcing, permissions, repurposing
• Develop short-form video plans for Reels and TikTok, including hooks, formats, and testing cadence
• Turn one product shoot into 30 pieces of content through smart reformatting and ideation

Community & Trend Management

• Own community management: comments, DMs, brand interactions, and customer love
• Spot and act on trends before they peak — especially in men's lifestyle, humor, and product culture
• Make licensed IP drops actually pop socially with platform-native creative strategy

Reporting & Optimization

• Track and report on what content actually drives engagement, clicks, and sales — not just vanity metrics
• Use performance data to inform content decisions, test new formats, and double down on what works
• Partner with the paid media team to identify organic content worth amplifying

What Makes This Role Uniquely Manly Bands

Our social shouldn't feel like generic jewelry content. You'll lean into:

• Masculine identity and the stories behind why men choose the rings they wear
• Story-driven products — the material, the origin, the craft
• Licensed drops and how to make IP collaborations feel culturally relevant
• Humor and personality — we have a voice, and we use it
• Behind-the-scenes making: the workshop, the process, the people
• Founder, team, and culture content that builds trust and brand love
• Customer love stories — real men, real moments, real rings
• "Badass ring" energy across every post, format, and caption

Qualifications

• 3+ years of social media management experience, preferably in B2C / DTC e-commerce
• A strong portfolio of brand social accounts you've grown — with results to back it up
• Native understanding of Instagram, TikTok, and Reels content — how each platform thinks, not just how to post on it
• Proven ability to develop and execute a content calendar at scale
• Experience managing UGC pipelines and influencer content workflows
• Strong writing instincts — you can write a funny caption and a strategic brief in the same hour
• Comfort with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, or similar)
• Collaborative working style — you'll be working closely with creative, marketing, and product teams
• A genuine interest in men's lifestyle, craftsmanship, or brand storytelling is a big plus