Digital Advertising Specialist

Overview
Are you passionate about shaping vibrant online communities and driving brand engagement through innovative social media strategies? We are seeking a dynamic and energetic Social Media Marketing Specialist to elevate our digital presence across multiple platforms. In this role, you will craft compelling content, analyze audience insights, and implement targeted campaigns to boost brand awareness and foster meaningful relationships with our audience. If you thrive in a fast-paced environment and are eager to make a measurable impact through creative digital marketing, this opportunity is for you!

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn and Google Ads
• Create engaging content including graphics, videos, photography, and written posts that resonate with target audiences. ( Optional)
• Manage daily social media activities to schedule posts, monitor engagement, and track performance metrics.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content planning.
• Optimize campaigns using Facebook & LinkedIn Advertising and other paid promotion tools to maximize reach and engagement.
• Collaborate with the public relations team to ensure consistent branding and messaging across all channels.
• Analyze web analytics and Google Analytics data to measure campaign effectiveness and identify opportunities for growth.
• Maintain strong relationship management with followers, influencers, and partners to enhance community interaction.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in social media marketing, SEO practices, digital marketing tools, and emerging platforms.

Skills

• Proven experience in social media management and digital marketing with a focus on social media marketing strategies.
• Familiarity with SEO principles, keyword research, web analytics (Google Analytics), and e-commerce integrations.
• Ability to utilize social listening tools effectively to monitor brand reputation and industry trends.
• Experience with video editing software for producing engaging multimedia content.
• Skilled in public relations tactics to manage brand image proactively across digital channels.
• Knowledge of Facebook Advertising platform for targeted ad campaigns.
• Excellent proofreading skills, ensuring high-quality content output.
• Strong relationship management skills to foster community growth and influencer collaborations. Join us in transforming our online presence by leveraging your creativity, strategic thinking, and passion for digital marketing!

Job Types: Part-time, Contract

Pay: $15.00 - $20.00 per week

Expected hours: 15.0 per week

Work Location: Hybrid remote in Dallas, TX 75215