Social Media & Influencer Marketing Manager

It’s our people that make Shoes For Crews special! We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support and respect. It’s much more than a great place to work, it’s where our crew looks forward to Monday, not Friday.

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What You Will Love About US

• Great Company Culture-Awarded one of the TOP companies to work for
• Competitive salary
• Generous Health Benefit Package (some at NO cost)
• Prepare for the future-401(k) (with 3% match)
• Paid vacation, holidays, and sick leave
• Hybrid schedules (3 days in office)
• Employee recognition platform
• Employee discounts (Including a FREE pair of shoes)
• Wellness program
• Robust onboarding program
• Engagement Committee

Our mission is to keep the workforce safe on the job with comfortable, quality protective footwear solutions—reducing accidents and saving money!

Shoes For Crews North America, LLC (SFC) is a dynamic designer, manufacturer and business-to-business marketer of the most technologically advanced, top-rated slip-resistant footwear for the foodservice, hospitality, industrial, and healthcare workplaces. SFC protects over 3.5 million workers per year in over 120,000 workplaces from slip and fall accidents. For over 30 years, the Company has built its reputation through innovative product development technologies, proprietary manufacturing, and distinct niche marketing.

Position Summary:

As the Social Media & Influencer Marketing Manager at Shoes For Crews, you’ll execute and optimize our digital brand presence across social platforms, and help activate our influencer and brand ambassador initiatives. Working under the direction of the Sr. Brand Marketing Director, you will translate strategic goals into compelling content, partnership campaigns, and high-impact community programs. You will bring creative ideas and platform expertise to the table, providing input that helps shape strategy, but will be primarily responsible for hands-on execution, program management, and reporting.

Key Responsibilities and Accountabilities:

Social Media & Content Creation

• Lead the development, planning, and execution of social media content across Instagram, TikTok, LinkedIn, and other emerging platforms
• Own the social publishing calendar and campaign timelines, collaborating with Brand, Creative, and Product teams for aligned rollouts
• Capture and edit engaging photo and video content tailored to each brand (Shoes For Crews, LILA™, MOZO®, ACE®, etc.)
• Draft captions and messaging that reflect brand voice, drive engagement, and support business goals
• Monitor, engage, and grow our social communities through real-time interaction, DMs, comments, and UGC
• Track platform trends, experiment with new formats, and present creative recommendations in team standups
• Analyze and report on content performance, highlighting wins and opportunities for optimization

Influencer & Brand Ambassador Marketing

• Build and manage relationships with influencers, creators, and brand partners who align with our values and audience
• Source, vet, brief, and contract influencers for product launches, campaigns, and always-on collaborations
• Lead all aspects of influencer campaigns: outreach, product seeding, content approval, tracking, and reporting
• Architect, launch, and manage our new Brand Ambassador Program—including program structure, onboarding, incentives, content guidelines, and ongoing engagement
• Act as the main point of contact for brand ambassadors, nurturing a positive and active advocate community
• Partner with Brand and Creative to develop toolkits and campaign materials for influencers and ambassadors

Strategy, Collaboration & Brand Alignment

• Execute the social media and influencer marketing strategy as defined by the Sr. Brand Marketing Director, ensuring all deliverables align with business objectives, campaign priorities, and brand standards.
• Actively monitor social, content, and influencer trends; bring forward data, insights, and creative recommendations to help inform ongoing strategy updates.
• Collaborate cross-functionally to ensure social and influencer campaigns are flawlessly implemented, reporting back on performance and learnings.

Qualifications and Skills Required:

• Proven ability to manage and grow social media channels, build engaged digital communities, and develop high-performing content
• Hands-on experience with social scheduling, analytics, and influencer management tools (e.g., Sprout, Later, AspireIQ, Tagger, Statusbrew)
• Experience developing and managing influencer programs and/or ambassador communities
• Excellent communication and storytelling skills; strong collaborator and project manager
• Proficiency in Canva, Adobe Creative Suite, and mobile video editing tools
• Deep knowledge of what performs on each social platform; portfolio or content samples required
• Creative, resourceful, and comfortable working in a fast-paced, entrepreneurial environment

Bonus

• Experience in workwear, safety, or lifestyle/fashion brands
• Background in affiliate or advocacy marketing
• Interest in photography, trend spotting, or UGC

Education/Experience Required:

• 2–4 years of experience in social media, content creation, influencer marketing, or brand communications (brand or agency)

This job description is not intended to be all–inclusive. Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization.

Shoes For Crews North America, LLC is an equal opportunity employer and does not discriminate in hiring or employment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability and veteran status. or any other characteristic protected by applicable law. As a federal contractor, we comply with all applicable federal, state, and local employment laws. We are committed to fair employment practices and ensuring a workplace free from unlawful discrimination and harassment. If you require a reasonable accommodation during the application or hiring process, please contact Talent Acquisition Manager.