Marketing - Marketing Manager

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary:

Hornblower Group’s expansive portfolio of water- and land-based experience companies including City Cruises and City Cruises Live which operates dining, sightseeing, private events and live experiences across 22 destinations in the U.S., Canada and the UK. City Cruises US passion is to provide amazing experiences on the water. If you are an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

City Cruises US is looking for a skilled and driven Sales and Marketing Manager to support City Cruises business for the NorCal region. Ideal candidate will have a consistent track record of supporting marketing and creative development processes to execute campaigns and various projects. This role will need someone that is capable and able to drive revenue in areas that are underperforming in Northern California Ports. The Sales and Marketing Manager supports all marketing functions for local port through interaction with the Regional Marketing Director and the marketing, sales, and business development teams. The Sales and Marketing Manager will support the Director of West Coast sales in managing the local sales team and the coordination team. The Sales and Marketing Manager has a broad knowledge of, and skills in, sales and marketing concepts and tactics and uses them to contribute to the overall sales goals and marketing plan for the company and its offerings.

Qualities that will make this person successful include:

• Self-starter - able to work independently
• Great communicator – keeping stake holders informed
• Action oriented - desire to constantly move forward
• Influence - clearly communicate ideas to and gain consensus from multiple stakeholders
• Collaboration - develop and maintain excellent working relationships with all appropriate levels within and outside the company
• Flexibility - adaptability in a fast-paced work environment
• Analytical – reading, interpreting, and developing KPIs and analysis to ensure optimal performance

The right person will be adaptable, dynamic, and embody City Cruises’ RESPECT Service System. The position is based in the San Francisco office but with a coverage area of San Francisco, Berkeley and Sacramento and is expected to visit each location at a minimum monthly basis. The position is Monday - Friday, 8:00am – 4:30pm with mandatory occasional night and weekend events.

Duties and Responsibilities:

• Support the Regional Marketing Director on local execution of annual marketing plans, events, promotions,

and communications to drive sales for NorCal cruise products.

• Support the Director of West Coast Sales in managing the coordination team in NorCal.
• Support the General Manager and work hand in hand with the Directors of Marine OPS and Guest Services to

ensure that locally booked sales events are addressed and executed properly from the client’s perspective.

• Ensure the consistent implementation of fleet products, service and brand standards across the region

while also adopting a flexible and consultative approach to local marketing initiatives and promotions

enabling the regions to achieve maximum exposure.

• Support NorCal Sales team with marketing needs for upcoming trade shows or client meetings and provide

relevant up to date branded marketing materials, as directed by Regional Marketing Director.

• Attend local tradeshows, organizational networking events (ex: SF Travel) and other programs to represent

City Cruises and obtain incremental business and partnership opportunities, as directed by leadership

team.

• Assist in designing, printing, ordering, and relocating marketing collateral and promotional items as needed

across ports in the region. Includes going around from port to port and swapping out marketing materials

and setting up displays onboard boats.

• Work closely with Public Cruise Manger to make sure all on-site directional signage is kept up to date.

Including but not limited to, CC Live events, showcases, captain’s tables, tradeshows, publicity events,

specialty cruises as well as Sacramento Cruises and its Ticket booth.

o Work with PCM on the website updates and modifications as well as conduct regular sweeps

on partner websites for accuracy and updates as needed.

• Support Hotel Concierge Program and provide proper materials and drive more sales through these

partners

• Organize and maintain local content library of photos, videos, and sales documents.
• In conjunction with PR team, maintain online event listings and proactively pursue new listing opportunities.
• Assist with promotional offer setup including drafting promotional offer request forms, tracking results, and

preparing recap presentations.

• Support Marketing Director and PR team with growing Social Influencer program. Including but not limited to

reservations, content shoots, and when necessary, gathering onboard video and photo content.

• Invoice Reconciliation for Marketing and Sales costs.
• Assist with creating and maintaining business partner and vendor contact databases.
• Participation in a variety of related meetings.
• Additional job duties assigned.

Requirements & Qualifications:

• Bachelor’s Degree in marketing, business, advertising or related field
• 2-4 years’ experience in a marketing role
• 2-4 years’ experience in a sales role
• Excellent analytical skills
• Good working knowledge of design platforms, Microsoft Office, Adobe Acrobat, Canva
• Good communication and interpersonal skills
• Attention to detail
• A critical thinker and problem solver
• Ability to work under pressure and motivation to succeed in a fast paced environment.
• Ability to work collaboratively with internal teams
• Time, project management and multitasking skills with the ability to prioritize tasks

Salary Range $85000 - $90000.

#CityCruises #Hornblower1

The RESPECT Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.