Social Marketing Lead

TITLE: Social Marketing Lead

LOCATION: Culver City, CA

ANTICIPATED DURATION: 12 months

Summary

You are an extraordinary leader who is highly plugged into the internet and popular culture. You have a global perspective and understand the importance of cultural and country-specific nuance. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content — who can also demonstrate real ROI. You are a mature self-starter with the ability and experience necessary to work autonomously and amid ambiguity, and can be counted on to present to and interact with A-list Hollywood talent and executives.

As a part of the broader Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles and talent, through a consumer-first lens.

Key Qualifications

• 7+ years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement).
• Experience should include campaign development, agency management, publishing, writing and content creation required (brand or agency)
• Experience working within the film industry.
• Fluent in Social Media best practices. You know what works across various social platforms and experience in multi-channel distribution efforts
• Experience using data and intuition to make smart content that gets people talking.
• Excellent communicator, strategist and creative.
• Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
• Pioneering spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward.
• Experience and comfort with working directly with talent and creators
• Skilled in pitching, presenting and reading the room.
• Knowledge of social analytics and publishing tools.
• Awareness of the creator landscape and confident in making decisions about who to work with for each campaign.
• Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.
• Thrives in a changing environment.
• ...and, of course, a deep passion for film.

Description

• Responsible for social goals, plans and creative in a cross-functional title team.
• Responsible for TV and Film campaign strategies inclusive of: target audience, social creative, influencer/creator engagement and owned/earned distribution with paid opportunities.
• Drives innovation in social and strives for creative excellence across all titles and assets.
• Oversees and optimizes the launch of key marketing assets across social.
• Uses internal and external social analytics to inform strategy and iterate on creativity and innovation.
• Responsible for the full suite of content to support a title across the totality of the
• planned social ecosystem for the duration of a campaign.
• Manages the social campaign and creative strategy across internal and external creative partners and agencies.
• Developing and reporting against key KPIs and success metrics in order to drive the business.
• Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners.
• Providing training, guidance and best practices to the individual lines of business.
• Monitoring competitor activity and ensuring brand safety.
• Working with marketing teams across the business to educate and integrate social media with all marketing efforts.
• Developing content marketing and distribution strategies with key partners.
• Leading communication with international marketing leads on social marketing strategy and best practices.
• Working with the central Marketing and Communications teams to ensure alignment with company-wide best practices and policies.

The hourly pay rate range for this position is $75.00 to $90.67/hr (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring

Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For immediate consideration, please forward your resume to kcorbin@Synergishr.com.

If you require assistance or an accommodation in the application or employment process, please contact us at kcorbin@Synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.