Social Media Specialist

<Job Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across various social media platforms? We are seeking a dynamic and energetic Social Media Specialist to elevate our brand presence through innovative content creation, strategic planning, and active community management. In this role, you will be the voice of our brand online, driving engagement and fostering meaningful relationships with our audience. Your expertise will help us stay ahead in the fast-paced world of digital marketing, ensuring our messaging resonates and inspires.

<Responsibilities>

• Develop and implement comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create captivating content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure high-quality visuals that reflect our brand identity.
• Manage daily social media activities using scheduling tools like Hootsuite and Buffer to maintain a consistent posting schedule and monitor campaign performance.
• Conduct social listening to track brand mentions, industry trends, and competitor activity; utilize insights to refine content strategies and enhance audience engagement.
• Optimize content for search engines (SEO) by incorporating relevant keywords and hashtags to improve discoverability.
• Analyze web analytics and social media metrics via Google Analytics and other tools to measure campaign effectiveness, adjust tactics, and report on key performance indicators.
• Engage actively with followers by responding to comments, messages, and reviews; foster positive relationships that strengthen brand loyalty.
• Collaborate with cross-functional teams including public relations, graphic design, e-commerce, and marketing to ensure cohesive branding across all channels.
• Stay current with emerging social media trends, platform updates, and best practices; recommend innovative approaches to keep our digital presence fresh and impactful.

<Skills>

• Proven experience in social media marketing with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Familiarity with social media management tools like Hootsuite and Buffer for scheduling posts and monitoring activity.
• Knowledge of SEO principles, keyword research techniques, and web analytics including Google Analytics for data-driven decision making.
• Strong understanding of social listening tools to monitor brand reputation and industry trends effectively.
• Experience in video editing for creating short-form videos optimized for social platforms.
• Excellent proofreading skills to ensure all content is accurate, on-brand, and free of errors.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Exceptional relationship management skills to build rapport with followers, influencers, partners, and internal teams.
• Familiarity with Facebook Advertising campaigns to boost posts or run targeted ads that maximize reach.
• Knowledge of branding principles combined with digital marketing strategies tailored for e-commerce environments is a plus. Join us as a Social Media Specialist if you're eager to make a vibrant impact online! Bring your creativity, strategic thinking, and passion for digital storytelling — together we’ll amplify our voice in the digital world!

Pay: $18.00 - $20.00 per hour

Benefits:

• 401(k)
• Employee discount
• Paid time off
• Retirement plan

Work Location: In person