Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role involves developing compelling content, executing targeted marketing campaigns, and engaging with our online community to foster brand loyalty and drive growth. The ideal candidate will be passionate about digital marketing trends, possess a keen eye for design, and excel at building meaningful relationships through social media channels. Join us to lead our social media strategy, enhance our brand visibility, and create impactful marketing initiatives that resonate with diverse audiences worldwide. This person should be ready to work late nights, have knowledge of Bars and Restaurants, and be sales driven.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Manage A High Volume Nightclub including 4 departments- Entertainment, Beverage, Hosts, and Security.
• Execute paid and unpaid advertising campaigns on platforms like Facebook Ads to target specific audiences and optimize ad performance for maximum ROI.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging across all channels.
• Utilize web analytics tools such as Google Analytics to track campaign success, website traffic, and conversion rates; adjust strategies accordingly.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
• Oversee branding initiatives ensuring consistency by working with our partners.
• Plan and coordinate digital marketing campaigns that support product launches or promotional events.
• Maintain up-to-date knowledge of digital marketing trends, SEO best practices, keyword research techniques, and social media innovations.

Skills

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Cash Handling
• Skilled in video editing and photography to produce engaging multimedia content.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and social listening tools.
• Experience with social media advertising platforms including Facebook Advertising; ability to optimize ad spend effectively.
• Being a Leader not a Boss
• Strong relationship management skills to build partnerships with influencers, media outlets, and stakeholders.
• Excellent proofreading skills ensuring all content is accurate, compelling, and aligned with branding standards.
• Ability to analyze data insights from Google Analytics or similar tools to refine marketing strategies continuously.
• Outgoing Personality, Engage with our Guests
• Late nights, open availability.

Job Type: Full-time

Pay: $50,249.64 - $75,902.79 per year

Benefits:

• Health insurance
• Retirement plan

Work Location: In person