Senior Brand Manager, Digital & Brand Experience - U.S. Aveeno

Kenvue is currently recruiting for a:

Senior Brand Manager, Digital & Brand Experience - U.S. AveenoWhat we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to:

Aveeno U.S. Leader (Adult & Baby)Location:

North America, United States, New Jersey, SummitWork Location:

HybridWhat you will do

The Senior Brand Manager, Digital & Brand Experience is responsible for defining and delivering a seamless, compelling consumer experience across digital, influencer, owned, and eCommerce environments. This leader ensures that digital consumer touchpoints drive brand equity, conversion, and loyalty for Aveeno U.S.

This role oversees Omnimarketing, Advocacy & Owned Channels and Digital Experience including brand website and CRM, and serves as the connector across U.S. Category Teams, Global Marketing and agencies.

Key Responsibilities

Digital & Brand Experience Leadership

Own the strategy for how Aveeno shows up across the digital ecosystem to drive brand love, engagement, and commercial impact.

• Lead cross‑category and equity tentpole planning and execution.
• Serve as IAT lead, ensuring digital and influencer inputs ladder to brand strategy. Partner with agencies (creative, influencer, digital, social, dComm) to ensure aligned execution.
• Oversee all owned channels including social, influencer, website, and CRM.
• Strategic Planning & Cross‑Functional Leadership, including inputs to annual brand planning

Team Leadership & Talent Development

Manage and coach three Manager‑level direct reports, each leading a discrete area:

• Manager, Omnimarketing
• Manager, Advocacy & Owned Channels
• Manager, Digital Experience

What we are looking for:

Required Qualifications

• A minimum of a Bachelor's degree
• A minimum of 7–10+ years in digital marketing, brand management, eCommerce, or integrated marketing roles.
• Experience leading teams and developing mid‑level managers.
• Demonstrated success driving digital brand experiences, omnichannel consumer journeys, integrated communications campaign strategy and execution.
• Deep understanding of influencer strategy, social media, CRM, and eCommerce.
• Proven cross‑functional leadership skills and agency management experience.
• CPG experience strongly preferred; skincare/dermo a plus.

Leadership Competencies

• Strategic thinker with a consumer‑first mindset
• Strong capability in measurement and optimization
• Ability to simplify complexity and drive clarity
• Excellent collaboration and communication skills
• Talent developer with a growth mindset
• Bias for action and operational excellence

#LI-AP1

What’s in it for you

Annual base salary for new hires in this position ranges:

$153,850.00 - $217,200.00 This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.