Manager Latin America Consumer Communications

As a Manager, Latin America Consumer Communications, you will be pivotal in shaping and executing communication strategies that elevate Goodyear’s brand presence across the region. You will drive impactful public relations initiatives, omni‑channel campaigns, and influencer partnerships tailored to diverse Latin American markets. In this role, you’ll ensure alignment with brand guidelines, support business objectives through strategic communication, and help safeguard the company’s reputation by managing sensitive issues and crises. Your work will strengthen consumer engagement, enhance product visibility, and reinforce Goodyear’s leadership across Latin America.

What You’ll Do

• Develop and execute regional communication strategies that elevate brand visibility through media outreach, press releases, influencer initiatives, and event communications.
• Serve as the primary liaison for regional media and key stakeholders, building strong relationships and ensuring consistent, integrated messaging across channels.
• Lead omni‑channel campaign development, including social media, partnerships, and licensing, while overseeing licensed products for the region.
• Adapt global communication strategies to local markets to ensure cultural relevance and audience resonance.
• Manage regional communications operations, including vendor and agency oversight, budget management, and crisis communication support aligned with global protocols.
• Monitor, analyze, and report on communications performance, providing insights and recommendations in collaboration with regional and global marketing teams.

What We’re Looking For

• Bachelor's degree in Communications, Marketing, Public Relations or a related field.
• 7 or more years of experience in external communications role.

What Will Set You Apart

• Deep experience with crisis and issues management.
• Deep experience dealing with media and influencers.
• Proven ability to lead regional, compelling omni-channel external campaigns.
• Excellent communication skills (written/verbal).
• Accountable, actionable and is comfortable with contributing whatever is needed to drive the best results for the company.
• Understanding of what consumers respond to on social media.
• Master command of English and Spanish languages.
• Understanding of the Latin America media landscape.
• Foundational knowledge of marketing principles and how to work closely with those teams to achieve synced objectives. Must be fluent in English, Portuguese, and Spanish to support multilingual communication across regions.

Additional Details

• Relocation Available: No.
• Sponsorship Available: No.
• Typical Schedule: 8:00 am - 5:00 pm.
• Travel Requirement: 5%.

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.