Sr. Marketing Manager
Full-time
Cerritos, CA, USA
$130k - $130k
About the job
We are seeking a dynamic Marketing Manager to lead and elevate our marketing efforts. This role plays a key part in the marketing department, reporting directly to the Marketing Director. The Marketing Manager will oversee marketing initiatives, collaborate with internal teams, and drive the production of various marketing deliverables. Strong leadership and strategic thinking will be essential to achieving marketing objectives and ensuring smooth day-to-day operations.
Essential Duties and Responsibilities
Strategic Marketing Planning: Develop and execute comprehensive marketing strategies that align with company goals, focusing on brand awareness, relationship building, and lead generation.
Marketing Channels Management: Oversee both digital and traditional marketing efforts, including email marketing, website optimization, social media, print collateral, webinars, and in-person events. Ensure all materials align with brand identity and target both existing and prospective clients.
Marketing Programs & Campaigns: Conceptualize, plan, and execute marketing initiatives to enhance visibility, strengthen relationships, generate leads, and support business growth.
Market Research & Insights: Stay informed on industry trends, competitive landscapes, and customer insights to refine marketing strategies and enhance market positioning.
Cross-Functional Collaboration: Work closely with internal teams, including various departments and leadership, to align marketing efforts with business priorities.
Technology Utilization: Leverage marketing tools and software, including automation platforms and analytics tools, to optimize campaigns and strategies.
Performance Analysis & Reporting: Track key marketing metrics, analyze campaign effectiveness, and refine strategies for continuous improvement.
Education and Experience
Bachelor's degree in Marketing, Business, or a related field.
7+ years of experience in marketing, with a strong focus on strategy, brand awareness, relationship-building, and lead generation.
Proven ability to translate business objectives into effective marketing programs.
Strong project management skills and ability to handle multiple initiatives simultaneously.
Experience in developing and executing data-driven marketing strategies.
Proficiency in marketing analytics tools and digital marketing platforms.
Excellent written and verbal communication skills.
Creative problem-solver with a passion for innovation.
Experience in the banking, insurance or legal industry/professional services desired.
EEO/AA Employer/Vet/Disabled.
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023\-06/22\-088\_EEOC\_KnowYourRights6\.12\.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay\-transp\_%20English\_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e\-verify.uscis.gov/web/media/resourcesContents/E\-Verify\_Participation\_Poster\_ES.pdf
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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About AppleOne:
This is a luxury property with 15 resident buildings, plus common areas, that will require maintenance work and repairs.