Social Media Specialist

Overview
Are you passionate about digital marketing and eager to craft compelling social media content that captivates audiences and drives engagement? As our Social Media Specialist, you will be at the forefront of developing innovative video, reel and tik tok advertising strategies across various social platforms. Your energetic approach will help elevate brand presence, foster meaningful relationships with audiences, and optimize campaigns for maximum impact. This role offers an exciting opportunity to blend creativity with data-driven insights, ensuring every campaign resonates and delivers measurable results.

Responsibilities

• Design, capture, edit, implement, and manage social media content across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to boost brand visibility and achieve marketing objectives.
• Conduct thorough keyword research and audience targeting to refine ad reach and improve campaign performance.
• Utilize social listening tools to monitor brand reputation, gather consumer insights, and identify trending topics for content creation.
• Collaborate with the creative team to develop eye-catching graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite that align with branding guidelines.
• Analyze web analytics and social media metrics through tools like Google Analytics and platform-specific insights to optimize ad spend and enhance ROI.
• Manage content calendars using scheduling tools such as Hootsuite or Buffer to ensure consistent posting and engagement across channels.
• Engage in relationship management by responding to comments, messages, and reviews promptly while maintaining a positive brand voice.
• Support public relations initiatives by coordinating with media outlets and influencers to amplify campaign reach.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Stay updated on the latest trends in digital marketing, social media management, SEO, video editing, photography, and e-commerce strategies to keep campaigns fresh and effective.

Experience

• Proven experience in social media marketing with a focus on synam content creation and paid advertising campaigns on platforms like Facebook Advertising or similar channels.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Familiarity with web analytics tools such as Google Analytics to measure campaign success and inform strategy adjustments.
• Experience managing social listening tools like Hootsuite or Buffer for scheduling posts and monitoring brand mentions.
• Knowledge of SEO principles and keyword research techniques to enhance content visibility organically alongside paid efforts.
• Ability to craft compelling content tailored for diverse audiences while maintaining brand voice consistency.
• Excellent relationship management skills with the ability to engage effectively with audiences across multiple channels.
• Excellent photography and video editing skills are a plus for creating multimedia content that captures attention quickly. Join us as a Paid Social Media Specialist if you're ready to energize brands through innovative digital storytelling! Bring your creativity, analytical mindset, and passion for social media marketing to a dynamic team committed to making an impact in the digital landscape.

Job Types: Part-time, Contract

Pay: $20.00 - $25.00 per hour

Expected hours: 2 – 10 per week

Work Location: In person