Paid Social Marketing Manager - DTC Platform

A mission-driven, high-growth digital platform is building a modern marketing engine to help people access critical services at pivotal moments in their lives.

Paid social is one of the most important levers for reaching and engaging this audience—and this role will own and scale that channel end-to-end.

We’re looking for a Paid Social Marketing Manager to lead campaign execution, creative testing, and audience strategy across platforms like Meta, TikTok, Reddit, and beyond. You’ll play a key role in driving qualified traffic, improving performance, and helping scale a high-impact digital business.

This is a hands-on role for someone who enjoys both strategy and execution, and wants to see the direct impact of their work.

Responsibilities:

• Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X, and emerging platforms
• Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
• Partner with creative and content teams to develop high-performing ad creative
• Build and execute structured creative testing frameworks to drive continuous improvement
• Develop audience targeting strategies across multiple segments and use cases
• Monitor performance, identify optimization opportunities, and scale what’s working
• Report on campaign performance, insights, and learnings to key stakeholders
• Collaborate cross-functionally with product, analytics, and marketing teams
• Support influencer and creator partnerships tied to paid social efforts

How success is measured:

• Campaigns consistently meet or exceed performance and ROI targets
• Creative testing drives measurable improvements in efficiency and scale
• Clear insights and reporting inform broader marketing strategy
• Stakeholders feel confident in channel performance and direction

Requirements:

• 5+ years of experience managing paid social campaigns in high-growth environments
• Proven ability to scale campaigns and hit performance targets across major social platforms
• Strong understanding of performance marketing KPIs (CAC, ROAS, conversion rates, etc.)
• Experience owning or influencing creative strategy for paid social
• Ability to translate data into actionable insights and recommendations

Preferred:

• Experience in regulated or sensitive industries (e.g., healthcare, financial services, etc.)
• Familiarity with analytics tools such as Amplitude, Heap, Looker, or similar
• Experience working in fast-paced, cross-functional environments
• Exposure to influencer or creator-led campaign strategies

Compensation & Benefits

• Salary
• Performance-based bonus opportunities
• Equity participation
• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Generous PTO and paid holidays
• Flexible work environment

About the company:

This organization is a fast-growing, mission-driven digital platform focused on connecting people with essential services through a seamless online experience. With strong traction and a meaningful impact on its users, the company is investing in building a best-in-class marketing function to support its next phase of growth.