Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your energetic approach and creative mindset will be essential in shaping our online identity and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to lead digital marketing initiatives in a fast-paced environment, utilizing your expertise in social media management, content creation, and analytics.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Manage social listening tools to monitor brand mentions, industry trends, and customer feedback for insights that inform marketing tactics.
• Plan and implement targeted advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Coordinate with public relations teams to craft press releases, manage media relationships, and enhance brand reputation through strategic outreach.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and optimize future efforts.
• Schedule and publish content using social media management tools like Hootsuite and Buffer for consistent online presence.
• Conduct keyword research for SEO purposes to improve organic visibility across search engines.
• Oversee photography and video editing projects to produce engaging multimedia content that aligns with branding goals.
• Maintain strong relationship management with influencers, partners, and community members to foster brand loyalty.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, branding, and campaign management.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Hands-on experience with social listening tools like Hootsuite or Buffer for monitoring online conversations.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and keyword research techniques.
• Demonstrated ability to develop impactful social media strategies that drive engagement and growth across multiple platforms.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms with measurable results.
• Excellent communication skills with a keen eye for proofreading and detail-oriented content development.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• A passion for digital marketing trends, e-commerce integrations, photography, videography, and innovative storytelling techniques. Join us as we harness the power of digital channels to connect communities through compelling stories!

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Work Location: In person