Marketing Lead

Company Description

Gold Hinge is a women's athleisure brand built on the belief that what you wear should move with your life, not against it. We design elevated, versatile pieces for real women who refuse to choose between style and function. Our customers are loyal, our community is growing, and our brand has a distinct point of view. We are a small, lean team that operates with urgency and high standards. We own our outcomes. We assume positive intent. We are customer-obsessed. We understand that short-term discomfort leads to growth, and we do not wait for perfect conditions to move.

The Role

We are hiring a Marketing Lead who will own the marketing strategy at Gold Hinge and execute alongside the team. This is a player-coach role. You will do the work, develop the people around you, and raise the bar on everything that goes out the door.

The brand vision comes from our CEO. Your job is to absorb that vision, build the brand direction and creative standards, and translate it all into a marketing strategy the team executes. You are also the quality filter on the team's creative output. You do not need to be the one designing, but you need to know whether the work is right or not.

Success in this role is the team meeting all of their marketing KPIs and hitting performance goals that are tied to revenue growth.

We Are Looking for You If:

• You have sharp brand instincts and creative taste. You can absorb a founder's vision for the brand and then build the detailed brand identity, guidelines, and creative direction on your own. You understand the customer. You capture what the founder means without needing every detail spelled out.
• You have a trained eye for creative quality. You can look at an Instagram story, an email layout, a product photo, or a campaign concept and immediately know if it is on brand or off. You catch what is wrong and you coach the team on how to fix it.
• You have built integrated marketing strategies that drove real business outcomes, not just impressions and engagement metrics. Revenue, margin, and customer lifetime value are how you keep score.
• You can do the work and teach the work. You get into the details, you execute, and you bring people along with you so they get better over time.
• You have experience developing people. You enjoy coaching team members, building their skills, and watching them grow into owning their areas with confidence.
• You have collaborated with external agency partners and know how to work alongside specialists. You can align on strategy, communicate clearly, and maintain a productive partnership that gets results for both sides.
• You connect brand, performance marketing, product launches, web, email, and community into one cohesive plan. You see how the pieces fit together and you make sure the team does too.
• You use data to make decisions. You set benchmarks. You identify what is underperforming and you act on it. You do not wait to be told something is broken.
• You are resourceful. When something needs to get done and there is no playbook, you figure it out.
• You take ownership of outcomes, not tasks. You know the difference between being busy and being effective.
• You approach your work with a positive attitude, assume the best in others, and receive feedback as an opportunity to improve.

What You Will Own

• The integrated marketing strategy across paid, organic, lifecycle, web, email, content, events, and PR, and the hands-on execution needed to bring it to life alongside the team.
• Brand translation: taking the CEO's vision and building the brand book, creative guidelines, and visual standards that the team and agency partners use to stay aligned.
• Creative quality control across the team's output, reviewing and approving design, content, and campaign assets to ensure everything meets brand standards. Elevating the team's creative judgment so it becomes their standard, not just yours.
• Day-to-day strategic leadership of the internal marketing team, coaching channel owners on priorities, messaging, and execution while building their capabilities.
• The working relationship with external agency partners, providing clear strategic direction, ensuring alignment with the internal team, and collaborating on performance goals.
• Go-to-market strategies for product launches, building launch plans and coordinating execution across all channels, including doing the work yourself where needed.
• Performance monitoring across the full customer journey, from acquisition through retention and lifetime value, identifying gaps and opportunities and taking action.
• Strategic oversight of brand partnerships, influencer programs, events, and community marketing to ensure alignment with brand standards and business goals.

Requirements

• 5+ years of experience in marketing roles spanning brand, growth, and performance with significant experience in fashion, beauty, or consumer lifestyle brands.
• Strong understanding of paid media, lifecycle marketing, customer lifecycle, web and email marketing, brand building, and audience engagement across paid, owned, and earned channels.
• Strong analytical skills paired with creative judgment. You are comfortable with data and you have a point of view on brand.
• Excellent communication skills. You can align a team, partner with agencies, and present a clear strategy to senior leadership.
• Experience in DTC and e-commerce is a strong plus. Candidates with a background in e-commerce will have a natural advantage in understanding our metrics, channels, and customer journey.

Company Benefits

This is a full-time, in-person role based in Indianapolis, IN. We offer a competitive benefits package that includes health, dental, and vision insurance, along with optional supplemental insurance policies. Employees also receive paid time off (PTO), access to an IRA retirement plan, participation in our clothing discount program, and more.

To apply, send your resume and a brief note on why you believe you are the right person for this role. We are not interested in cover letters that could apply to any company. Tell us specifically what you would bring to Gold Hinge.