Social Media Coordinator, Lids Partnership

About Our Company

Lids is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition, to our wide assortment we are the industry leader in on demand customization.

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, and the NY Yankees & LA Dodgers Clubhouses. Lids built partnerships and collaborations with iconic global brands including Marvel, Disney, Travis Scott’s Cactus Jack, and Post Malone. Creating a community where fans, fashion, and culture collide.

General Position Summary

We are seeking a dynamic and organized Social Media Coordinator to manage and execute social media strategies for both Lids and Ebbets. This role will focus on content creation, community engagement/moderation, influencer identification and outreach, and reporting on owned and earned performance. The ideal candidate will possess strong communication skills, experience in social media strategy, and influencer marketing.

We are seeking a dynamic and organized Social Media Coordinator to manage and execute social media strategies for both Lids and Ebbets. This role will focus on content creation, community engagement/moderation, influencer identification and outreach, and reporting on owned and earned performance. The ideal candidate will possess strong communication skills, experience in social media strategy, and influencer marketing.

Principle Duties and Responsibilities

• Develop and implement organic social media strategies and messaging; create, publish, and reporting.

• Engage/interact and moderate with followers to foster community and brand loyalty.

• Support seeding (gifting) key products to targeted audiences: identify targets, reach out with brand and capsule information, secure sizing and addresses, and coordinate with distribution centers for shipments.

• Support influencer collaborations (identify and outreach) to improve brand visibility, aiming to increase long-term store traffic and awareness

• Create compelling copy and visuals for product and campaign content.

• Help analyze social content performance across platforms to ensure KPI benchmarks are being surpassed.

• Assist in developing strategies to boost overall brand reach and engagement.

Job Required Knowledge & Skills

• Proven experience in social media, content creation, and influencer outreach.
• Strong copywriting skills and familiarity with social media platforms' best practices.
• Ability to coordinate multiple projects, meet deadlines, and manage timelines.
• Excellent communication and community engagement skills.
• Passion for sports, apparel, streetwear, and influencer marketing is preferred.
• Well versed in social media including new and emerging platforms.
• Strong analytical, critical thinking, and project management skills.
• Teammate who is solution oriented, who can own projects, and collaborates well with others.
• Experience working with and promoting brand initiatives.
• Excellent written and verbal communication skills; strong editing skills with attention to detail.
• Ability to convert social data, listening reports, and findings into clear and impactful strategies.
• Experience in influencer management, with a proven track record in overseeing successful partnerships and campaigns.
• Enthusiastic team player with the flexibility to re-prioritize, multi-task, and switch tasks fluidly.
• Well organized with attention to detail and ability to follow through.
• Must be hungry and able to thrive in a fast-paced environment with multiple campaigns running simultaneously.
• Bachelor’s Degree.
• 2+ years Digital Marketing experience with a core focus on social media.

What We Offer

• Comprehensive medical, dental, and vision coverage effective on your first day of employment
• 401(k) plan with company match after 90 days, fully vested from day 1
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Parental Leave
• Competitive annual bonus opportunity
• Generous employee discount and exclusive perks
• Attractive paid time off package including holidays and floating holidays
• Flexible summer hours opportunity for eligible employees
• Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement for select departments.
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options to provide added financial flexibility

Reports To

• Manager, Social Media