Sr. Growth Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Growth Marketing Manager

This is 1 day a week onsite in Ridgefield, NJ.**

About the Company

Our client is a fast-growing clean beauty brand redefining the at-home wellness experience. Backed by professional spa science and K-beauty innovation, their award-winning products have earned a loyal following in top salons and are rapidly expanding across DTC, retail, and omnichannel. They are a small, ambitious team on a strong growth trajectory with a culture built around ownership and performance.

About the Role

This is a hands-on growth marketing role for someone who thrives in a startup environment and wants to own results, not just execute tasks. Reporting into senior leadership, you will help oversee the day-to-day execution of paid media across agencies, email and SMS, own the ecommerce function and agency relationships while building toward owning the broader growth strategy. The right person is scrappy, analytical, and ready to grow with the brand.

Key Responsibilities

• Build strategy and execute ecommerce promotions, seasonal campaigns, discount structures, and site merchandising across Shopify
• Manage external agency partners across paid media and Amazon, aligning on strategy, creative direction, and reporting
• Manage and optimize email and SMS programs via Klaviyo or a comparable platform, including campaigns, automations, and flows
• Execute ecommerce promotions, seasonal campaigns, discount structures, and site merchandising across Shopify
• Develop and maintain a DTC marketing calendar tied to product launches, retail moments, and brand activations
• Collaborate with creative and web teams to brief and test performance-driven landing pages and product detail modules
• Monitor and report on core growth KPIs including CAC, LTV, ROAS, AOV, and conversion rate
• Run A/B tests across creatives, copy, targeting, and email flows to drive continuous improvement
• Support omnichannel product launches and retail partner campaigns cross-functionally

Qualifications

• 3 to 5 years of experience in digital or growth marketing
• Strong DTC experience, with a track record of driving measurable performance outcomes
• Hands-on Shopify experience, including promotions, merchandising, and lifecycle execution
• Familiarity with the beauty industry, with genuine understanding of the customer, the category, and what drives purchase
• Experience working in a startup or resource-light environment where you have had to build and figure things out
• Proficiency in email and SMS platforms such as Klaviyo or Attentive
• Analytical mindset with comfort in reporting, forecasting, and testing
• Paid media experience across one or more of Meta, Google, TikTok, or Pinterest is a plus
• Experience with Amazon Ads, influencer whitelisting, or retail marketing coordination is an asset