Marketing Manager

What you'll do:

Website & Digital Marketing

• Responsible for the maintenance and optimization of the hotel and outlet websites, ensuring accuracy, clarity, and conversion-focused content that supports booking, dining, and event goals
• Update copy, launching promotions, maintaining calendar of events, and fulfilling any website changes or updates to maintain a clear and compelling digital path to purchase
• Produce revenue-driving email campaigns with strong calls to action, compelling copy, and on-brand imagery; ensure all guest-facing and transactional communications are clear, grammatically sound, and consistent
• Maintain and audit all third-party location listings (Google, TripAdvisor, Yelp, OpenTable, etc.) via Marqii to ensure up-to-date information and optimal visibility

Promotions, Packages & Offers

• Collaborate closely with the Director of Revenue Management or Revenue Manager to develop strategic, on-brand promotions that support occupancy, ADR, outlet performance, and overall revenue goals
• Brainstorm, build, and execute packages that support both PR efforts and direct revenue generation
• Maintain evergreen and seasonal offers, conducting regular audits across all platforms to ensure promotions are current, relevant, and performing

Events & Activations

• Lead the strategy, promotion, execution, and post-event evaluation of all property events, activations, and pop-ups, ensuring alignment with revenue, traffic, and brand awareness goals
• Develop and maintain strong relationships with brand-aligned partners to create community-driven programming that drives foot traffic and repeat visitation
• Partner with department heads to ensure events are operationally sound, properly staffed, and financially viable, including coordination of BEOs and timelines
• Maintain accurate event listings across third-party platforms and local calendars
• Communicate event details internally through clear SOPs so all departments are informed and aligned
• Provide on-site support during events to ensure seamless execution and a high-quality guest experience

Social Media

• Develop monthly, quarterly, and annual social content calendars aligned with property goals, seasonal priorities, and departmental initiatives
• Create and manage platform-specific content, including video, that drives awareness, engagement, and conversion
• Coordinate with PR agencies or directly with influencers and creators to generate high-quality, on-brand content through media stays and partnerships
• Manage Later or other social media management platforms, establish KPIs, and deliver clear, actionable monthly performance reports to the General Manager, Corporate Director of Marketing, and key stakeholders
• Stay current on social trends and emerging platforms, identifying opportunities to test and scale new tactics that support business objectives

Brand & Marketing Collateral

• Serve as the primary champion for property-level marketing needs, supporting departments in the development and rollout of on-brand materials
• Write clear, compelling, grammatically correct copy for websites, emails, social media, menus, sales collateral, and guest-facing materials
• Maintain and update all F&B menus, catering materials, sales kits, and in-room collateral in a timely manner to support operations and sales efforts
• Conduct regular audits of on-property and guest-facing materials to ensure brand consistency and accuracy

Public Relations

• Manage third-party PR agencies, providing strategic direction aligned with the property’s revenue goals, brand positioning, and seasonal priorities
• Field and fulfill media requests, including interviews, photography, and content submissions, in a timely and professional manner
• Work with the New Waterloo corporate team on high-value media opportunities with support on media training and developing talking points, photoshoots, and assets
• Maintain and organize the property’s digital asset library, ensuring imagery remains current and usable across channels
• Coordinate with the corporate team to schedule regular photoshoots that support marketing, sales, and PR needs
• Manage on-site photoshoots in collaboration with property stakeholders, ensuring projects stay on budget, on schedule, and aligned with operational priorities
• Follow photoshoot protocols and insurance guidelines; develop potential incremental revenue opportunities through on-site paid shoots

General Responsibilities

• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations while supporting overall property performance
• Apply current marketing best practices and industry trends to develop effective, efficient programs that drive demand, traffic, and qualified leads
• Partner with the Corporate Director of Marketing to identify, execute, and fulfill strategic partnerships that support revenue-generating packages, events, and activations
• Track, analyze, and report on marketing performance across channels; regularly optimize programs based on results and provide clear, actionable insights to key stakeholders
• Maintain a strong working knowledge of brand standards, operational policies, procedures, and training materials; ensure all marketing efforts align with company and property guidelines
• Perform additional duties as assigned or as required to support business needs and property priorities

Who you are:

• Bachelor’s degree in marketing, public relations, communication, journalism, or related field, or an equivalent combination of education
• 3-5+ years of experience in marketing or related field required; Previous experience working in hospitality, restaurants, or hotels preferred
• You are highly motivated, organized, and a quick learner
• Capable of meeting tight deadlines and able to work on multiple projects simultaneously
• Willing and able to work long hours on evenings and weekends when necessary, including some holidays
• Adobe Creative Suite, Canva or other design experience is a plus. You will be responsible for basic flyers, brochures, posters, menu updates, etc.
• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum.
• You are a great storyteller with an exceptional writing ability.
• You have superior analytical skills, are a problem solver, and a critical thinker by using data to make decisions.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• You’re excellent with time management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• You have an intuitive sense of how to manage the back-end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.