Affiliate & Influencer Growth Manager (US Candidates Only)

TriquetraTM

Full-time

West Chester Township, OH, US (Remote)

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About the job

The Manager of Affiliate & Influencer Growth is responsible for leading Triquetra Health’s creator and

affiliate ecosystem as a revenue-driving engine. This role owns outcomes across TikTok Shop creator

performance, multi-platform influencer expansion, affiliate program development, and community

cultivation across Meta and beyond.

The role balances strategic program design with hands-on team leadership, managing a small team that includes an Ambassador Community Manager and outreach VAs. The Manager sets the standard for how creator and affiliate relationships are built, scaled, and measured—ensuring every partnership delivers clear ROI while building long-term brand equity and community.

Duties & Responsibilities

Team Leadership & Operating Cadence

  • Leads and manages a team of four: Ambassador Community Manager, two outreach VAs

(international), and one outreach VA (domestic)

  • Establishes clear workflows, accountability structures, and performance expectations for the team

  • Defines KPIs, reporting standards, and documentation that create transparency across the affiliate function

  • Builds a repeatable, scalable operating model for creator outreach, onboarding, and activation

  • Sets expectations for focus, prioritization, and follow-through across all affiliate and influencer initiatives

  • Conducts regular 1:1s, team syncs, and performance check-ins to develop team capability and maintain alignment

TikTok Shop Creator Scaling

  • Owns performance outcomes across the existing TikTok Shop affiliate program

  • Develops a clear strategy for scaling creator count, quality, and GMV contribution

  • Identifies and recruits higher-tier creators (L4 & L5) and builds pathways to deepen those relationships

  • Creates training, education, and enablement resources that improve creator performance and

content quality

  • Monitors creator-level analytics to identify top performers, optimize incentives, and address underperformance Affiliate Program Development & Value Creation

  • Designs and manages affiliate programs that create genuine value for creator partners—not

just commission structures

  • Develops initiatives such as product education, exclusive offers, early access, and

community recognition that strengthen creator loyalty

  • Collaborates with marketing and product teams to align affiliate campaigns with launches and promotions

  • Builds and maintains clear program documentation, terms, and onboarding materials

Multi-Platform Expansion (Meta & Beyond)

  • Leads the buildout of an affiliate and influencer presence beyond TikTok—with primary focus

on Instagram and Facebook

  • Identifies the right creator profiles and content formats for Meta platforms that align with

Triquetra Health’s brand

  • Cultivates a community of brand advocates and influencer partners across platforms who

consistently drive awareness and sales

  • Explores and evaluates additional social channels (YouTube, Pinterest, etc.) as opportunities

arise

  • Establishes platform-specific strategies, KPIs, and content frameworks for each channel

Relationship Management & Community Building

  • Serves as the primary relationship owner for the affiliate and influencer network across all

platforms

  • Builds genuine, long-term partnerships that go beyond transactional engagement

  • Creates community touchpoints—group channels, events, newsletters, or other formats—that

keep creators engaged and informed

  • Develops and maintains a tiered creator program that rewards performance and deepens

commitment

  • Manages high-level influencer relationships directly, including those operating outside of

TikTok

Performance & Data Ownership

  • Owns the full affiliate and influencer performance narrative across all platforms

  • Tracks and reports on creator GMV, engagement rates, content volume, ROI, and program

health

  • Identifies trends, risks, and opportunities through regular analysis

  • Translates data into clear recommendations and actionable plans for marketing leadership

Qualifications

Required:

  • 3–5 years of experience in affiliate marketing, influencer management, creator partnerships,

or a related field

  • Demonstrated experience managing or leading a team, including setting expectations,

providing feedback, and driving accountability

  • Strong understanding of TikTok Shop, affiliate program mechanics, and creator economy dynamics

  • Experience building or scaling creator/influencer programs with measurable revenue outcomes

  • Proven ability to manage budgets, track ROI, and make data-informed decisions

  • Excellent relationship-building skills with both creators and internal cross-functional partners

  • Strong written and verbal communication skills; comfortable presenting to executive leadership

Preferred

  • Experience building influencer or affiliate programs across multiple platforms (TikTok, Instagram, Facebook, YouTube)

  • Background in health, wellness, or supplements industry

  • Experience managing remote or distributed teams, including international contractors

  • Familiarity with affiliate platforms, creator analytics tools, and campaign management systems

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